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Mark Ritson on Branding: A fond farewell

By Mark Ritson, 23 March 10, 12:00

-generated downfall. Exxon Mobil threatened court proceedings after I compared it to the Third Reich - absolutely ...

Special Report: Market Research - Tell me about it

By Mary Cowlett, 17 March 10, 12:00

customers are asked specific questions. 'Listening should absolutely be a part of the good researcher ...

Alan Mitchell: Reinventing marketing - Brands should embrace a role as providers of information

By Alan Mitchell, 10 March 10, 12:00

begin with an absolute fundamental: the product. To bring a product to market you need knowledge about ...

BBC rivals start to circle

By John Reynolds, 09 March 10, 12:01

of Global, owner of Heart, and Absolute Radio to get into this area.' Absolute has previously gone ...

Mark Ritson on Branding: A statistical imbalance

By Mark Ritson, 17 February 10, 12:00

have both.) There is absolutely nothing wrong with making a profit - I'm sure the Guardian Media ...

Innovator: A profile of Florian Schmitt

By Adam Woods, 08 February 10, 12:00

-the-line space that we have absolutely no idea about," he says. "There is a lot of value in stupidity and naivety ...

that Argos never lost its place in the hearts of the British public. 'We absolutely feel we are a brand ... place, they would connect with the brand - they absolutely know they are dealing with Argos,' says ... , and they have said it is absolutely the right time for us to be doing (the rebrand),' she says. Customers ...