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Marketing video report: Patrick Kalotis on how social media is transforming PepsiCo's relationship with consumers

08 December 11, 09:00

Kalotis explains how social media means his team can communicate with consumers in real time and how some PepsiCo brands thrive with consumer advocacy - amplified on social networking websites. To read the full interview pick up this week s issue of Marketing or read the profile feature online . ...

Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand

By John Reynolds, 03 November 11, 12:00

Garlic line hitting shops now. 'We have money for TV, but our marketing is all about advocacy so ...

Engaging with the masses

By Nick Adams, managing director of Sense, 19 October 11, 12:00

before and after the experience, purchase behaviour and advocacy. Attributing a true ROI figure ...

Live advertising to Channel Me

By Steve Smith, managing director of Ear to the Ground, 19 October 11, 12:00

. Ultimately, we are creating a more immersive and sensory experience that generates buckets of loving advocacy ...

Marketing video report: Tyrrell's Rudgard on Britishness and innovation

12 September 11, 02:40

Rudgard explains the appeal of Tyrrell's, the most expensive crisp brand, at home and abroad, and how advocacy has strengthened a brand that has not yet advertised in traditional media. To read the full interview pick up this week s issue of Marketing or read the full profile feature online. ...