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Media360: Virgin Media marketing chief on David Tennant signing

By Daniel Farey-Jones, 23 May 12, 12:45

. Gilbert credited the sponsorship with helping create internal advocacy for the brand, explaining ...

The Social Monitor: Mobile hands social power to its users

By Marketing, with Yomego, 09 May 12, 12:00

, suggests how mobile handset makers can maximise impact, engagement and advocacy in social-media activities ...

Mr & Mrs Smith adds hotel sub-brands

By Nicola Clark, 01 May 12, 08:30

building advocacy. It is vital to bond with people, and social is an important way to build ...

Laithwaites Wine names ex-Lloyds man as marketing chief

By Loulla-Mae Eleftheriou-Smith, 05 April 12, 12:16

consideration and advocacy. The brand, which has a 15m marketing budget, has traditionally used direct ...

P&G Marc Pritchard: The full WACL speech

By Rachel Barnes, 22 March 12, 08:31

to follow and whose stories generate the most interest and advocacy. People are participating . They re ... greater preference, participation, advocacy and, in turn, growth than ever before. Always: "The brand ...

Coke and Pepsi change recipes in US to avoid cancer label

By Loulla-Mae Eleftheriou-Smith, 09 March 12, 09:45

testing lab mice and rats. The Centre for Science in the Public Interest, a consumer advocacy group ...

Brands must meet the retail challenge

By Lynsey Barber, 29 February 12, 12:00

that help bring people together, those supported by individual advocacy and by quality, are all in a good ...

Is it worth auditioning authentic, independent brand advocates? The Marketing Society Forum

22 February 12, 08:00

and facilitate advocacy. A great example of this is the way Ford has created an asset hub specifically for car ... of independent advocacy over paid-for endorsement makes the risks worthwhile - and at least you're involved ...