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Is it worth auditioning authentic, independent brand advocates? The Marketing Society Forum

22 February 12, 08:00

and facilitate advocacy. A great example of this is the way Ford has created an asset hub specifically for car ... of independent advocacy over paid-for endorsement makes the risks worthwhile - and at least you're involved ...

Building a bridge between brands and consumers

By Louise Pearce, Forward, 31 January 12, 12:00

brand warmth and advocacy, a rise in the number of store and website visits, and dramatic hikes ...

Customer publishing leagues: The rise of branded content

By Kim Benjamin, 16 June 11, 01:00

brand advocacy book for Rolls-Royce cars, an online magazine for One Only Hotels, a website ... . To foster loyalty and build advocacy however, brands will also need to provide content that entertains ...

Sainsbury's relaunches Fresh Ideas magazine

By Joe Thomas, 18 March 10, 09:25

product mentions, stronger advocacy messages and more news about promotions embedded into the content ...

Marketing Special Report: Bringing brands to life

17 February 09, 12:00

-too-familiar pitfalls. Poor planning is the biggest of these. 'Whether the goal is awareness, advocacy or rate of sales ...

First Direct uses social networking to make banking personal again

By Alex Brownsell, 18 November 08, 09:20

First Direct has long been famed for its high advocacy rates among consumers, and claims that up to a third of its customers signed up after a personal recommendation. Now its head of marketing, Mark Mullen, wants to extend the brand into other areas of customers' lives. The brand is rolling out Little ...

Digital & Direct: COI flags parents benefits in drive

By Joe Thomas, 14 October 08, 12:00

: 'By building on existing relationships and harnessing the power of advocacy, we can get parents ...

Economist buys US firm that helps groups lobby Congress

By Alison Donnelly, 04 August 08, 09:47

The company helps US corporations and trade associations organise grassroots advocacy campaigns. It produces printed directories listing members of the United States Congress. Capitol Advantage also powers Congress.org, a website providing information about legislative and political issues facing US lawmakers ...