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Laithwaites Wine names ex-Lloyds man as marketing chief

By Loulla-Mae Eleftheriou-Smith, 05 April 12, 12:16

consideration and advocacy. The brand, which has a 15m marketing budget, has traditionally used direct ...

PROMOTIONAL FEATURE: Find and target customers in the social media maze

By Steve Plimsoll, 12 July 10, 02:54

channel any company has is customer advocacy, because people listen to and trust what others say most ...

PROMOTIONAL FEATURE: Invest in customer engagement and watch your business grow

By Steve Grout, 12 July 10, 12:29

and clearly drives high levels of engagement, loyalty, and advocacy. But few companies are operating real ...

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

By Graham Cooper, 12 July 10, 11:44

to incentivise action, such as brand advocacy. DO IT RIGHT: CHOOSING A POSTAL SUPPLIER With so many licence ...

PROMOTIONAL FEATURE: Search or social media - where to focus your budget?

By Craig Walmsley, 12 July 10, 11:14

mechanism at the customer s point of interest. Social media excels at customer retention and advocacy ...

WRAP rolls out latest tranche of campaign

28 April 09, 12:00

WRAP, the recycling advocacy organisation, has rolled out the latest tranche of its 'Love Food Hate

First Direct uses social networking to make banking personal again

By Alex Brownsell, 18 November 08, 09:20

First Direct has long been famed for its high advocacy rates among consumers, and claims that up to a third of its customers signed up after a personal recommendation. Now its head of marketing, Mark Mullen, wants to extend the brand into other areas of customers' lives. The brand is rolling out Little ...