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Social brands: Unilever shifts focus from social media to word of mouth

By Nicola Clark, 08 February 12, 11:20

CRM programmes and trigger advocacy through word of mouth." Magnus Cormack, director of strategy ...

Profile: Shaun Springer, head of brand, sponsorship and digital, UK and Ireland, at MasterCard

By Alex Brownsell, 20 April 11, 12:00

've been working to identify the right partnerships, say, in dining, that would drive the advocacy to share ...

PROMOTIONAL FEATURE: Find and target customers in the social media maze

By Steve Plimsoll, 12 July 10, 02:54

channel any company has is customer advocacy, because people listen to and trust what others say most ...

PROMOTIONAL FEATURE: Invest in customer engagement and watch your business grow

By Steve Grout, 12 July 10, 12:29

and clearly drives high levels of engagement, loyalty, and advocacy. But few companies are operating real ...

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

By Graham Cooper, 12 July 10, 11:44

to incentivise action, such as brand advocacy. DO IT RIGHT: CHOOSING A POSTAL SUPPLIER With so many licence ...

Helen Edwards on Branding: Revise your social skills

By Helen Edwards, 09 June 10, 12:00

. - Volume of activity and social media does not necessarily translate into advocacy - recent research ...

Adwatch review: Confused.com

05 May 09, 03:17

more likely to create advocacy than Confused.com's prosaic efforts. In other words, while Confused ...

First Direct uses social networking to make banking personal again

By Alex Brownsell, 18 November 08, 09:20

First Direct has long been famed for its high advocacy rates among consumers, and claims that up to a third of its customers signed up after a personal recommendation. Now its head of marketing, Mark Mullen, wants to extend the brand into other areas of customers' lives. The brand is rolling out Little ...

Brand advocacy: Bridging the gap

12 December 07, 12:00

advocacy. The European Advocacy Study - conducted jointly by Weber Shandwick and Paul Marsden, research ... advocacy is five times more effective than advertising in prompting purchase. The research identified ... . With one-third of brand users acquired through brand advocacy, according to the study, Moss agrees ...

The new marketing metric: Net Promoter Score

By David Tiltman, 21 February 07, 12:00

-of-mouth advocacy led to 8.8m in extra sales, while a 1% reduction in negative word of mouth boosted sales by 24 ... frequently but which achieve below-average scores. The mobile phone sector has high rates of advocacy ...