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Marketing in China: Taming the dragon

By Patrick Brzeski, 02 August 11, 08:30

consultants are unanimous in their advocacy of exhaustive pre-launch research. 'Often the seemingly universal ...

Brand Health Check: MG Motor

By Alex Brownsell, 06 May 11, 12:00

a personal dialogue with early adopters to find out why they bought and to encourage advocacy. ...

Peugeot launches Twitter customer care service

By Sara Kimberley, 18 April 11, 03:35

Peugeot is launching its first customer service channel on Twitter to improve brand advocacy.

Brand Health Check: Hyundai

By Alex Brownsell, 16 March 11, 12:00

money compared with most competitors). - Find ways, such as customer events, to maximise advocacy ...

PROMOTIONAL FEATURE: Find and target customers in the social media maze

By Steve Plimsoll, 12 July 10, 02:54

channel any company has is customer advocacy, because people listen to and trust what others say most ...

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

By Graham Cooper, 12 July 10, 11:44

to incentivise action, such as brand advocacy. DO IT RIGHT: CHOOSING A POSTAL SUPPLIER With so many licence ...

Helen Edwards on Branding: Revise your social skills

By Helen Edwards, 09 June 10, 12:00

. - Volume of activity and social media does not necessarily translate into advocacy - recent research ...

Special report: Experiential - From live to LOUD

By Robert McLuhan, 17 February 10, 12:00

to quantify. Day cites research from McKinsey that shows how advocacy leads to sales increases ...

Measuring a brand's image against consumer experience

By Jane Simms, 11 December 07, 08:45

brand advocacy. The European Advocacy Study - conducted jointly by Weber Shandwick and Paul Marsden ... , brand advocacy is five times more effective than advertising in prompting purchase. The research ... programmes at Weber Shandwick. With one-third of brand users acquired through brand advocacy, according ...