Search Results for: advocacy

Search headlines only Include Brand Republic articles

Results 1 - 10 of 28 matching results

Sort results by: relevance | date

Results per page

1 2 3

Media360: Virgin Media marketing chief on David Tennant signing

By Daniel Farey-Jones, 23 May 12, 12:45

. Gilbert credited the sponsorship with helping create internal advocacy for the brand, explaining ...

Is it worth auditioning authentic, independent brand advocates? The Marketing Society Forum

22 February 12, 08:00

and facilitate advocacy. A great example of this is the way Ford has created an asset hub specifically for car ... of independent advocacy over paid-for endorsement makes the risks worthwhile - and at least you're involved ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

By David Benady, 10 February 12, 10:00

we stumbled into was an interesting communication model which is about advocacy", he says. "We ...

Is social commerce gaining traction?

By Adam Woods, 02 December 11, 12:00

to improve advocacy.' The campaign generated 20,000 new 'likes' in its first week and 15m PR impressions ...

Rape Crisis charity launches Christmas campaign about sexual consent

By Loulla-Mae Eleftheriou-Smith, 25 November 11, 01:26

that provide support and advocacy work for female victims of sexual violence. Earlier this month, Barnardo ...

Virgin Media's Nigel Gilbert on the brand's creative challenge

By Alex Brownsell, 08 September 11, 09:00

advocacy. We are going to be more Virgin; we're going to love our customers, who in turn will advocate us ...

The fusion of celebrity and technology may be more than just PR

By Adam Woods, 22 July 11, 12:00

technologies, music and tech advocacy', involving the star consulting with Intel engineers. The rapper ...

Customer publishing leagues: The rise of branded content

By Kim Benjamin, 16 June 11, 01:00

brand advocacy book for Rolls-Royce cars, an online magazine for One Only Hotels, a website ... . To foster loyalty and build advocacy however, brands will also need to provide content that entertains ...

The essential Zeitgeist: 8 highlights from Google's flagship event

By Andrew McCormick, 25 May 11, 10:30

can be proud of. Musicians can teach brands lessons in advocacy Speaking about Damon Albarn ... biggest advocates and we use that fan advocacy to extend the idea of that artist and their creativity. So ...

The benefit of experience

By Andrew Marsden, 20 October 10, 11:43

: an ROI of 2.50 for every 1 spent. Developing advocacy Human beings love to share experiences ... through. Experiential campaigns regularly generate advocacy of 1:20, even in categories with very low ...