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Is it worth auditioning authentic, independent brand advocates? The Marketing Society Forum

22 February 12, 08:00

and facilitate advocacy. A great example of this is the way Ford has created an asset hub specifically for car ... of independent advocacy over paid-for endorsement makes the risks worthwhile - and at least you're involved ...

Is social commerce gaining traction?

By Adam Woods, 02 December 11, 12:00

to improve advocacy.' The campaign generated 20,000 new 'likes' in its first week and 15m PR impressions ...

Dixons sales down despite increasing customer satisfaction

By Matthew Chapman, 24 November 11, 09:23

research shows increasing customer satisfaction measures, with advocacy rising steadily by 28 percentage ...

PROMOTIONAL FEATURE: Find and target customers in the social media maze

By Steve Plimsoll, 12 July 10, 02:54

channel any company has is customer advocacy, because people listen to and trust what others say most ...

PROMOTIONAL FEATURE: Invest in customer engagement and watch your business grow

By Steve Grout, 12 July 10, 12:29

and clearly drives high levels of engagement, loyalty, and advocacy. But few companies are operating real ...

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

By Graham Cooper, 12 July 10, 11:44

to incentivise action, such as brand advocacy. DO IT RIGHT: CHOOSING A POSTAL SUPPLIER With so many licence ...

Helen Edwards on Branding: Revise your social skills

By Helen Edwards, 09 June 10, 12:00

. - Volume of activity and social media does not necessarily translate into advocacy - recent research ...

Sainsbury's relaunches Fresh Ideas magazine

By Joe Thomas, 18 March 10, 09:25

product mentions, stronger advocacy messages and more news about promotions embedded into the content ...

Opinion: The Marketing Society Forum - In what circumstances can a customer magazine be profitable?

28 February 07, 12:00

on investment not only from increased sales and retention, but also from brand awareness, affinity and advocacy ...

The new marketing metric: Net Promoter Score

By David Tiltman, 21 February 07, 12:00

-of-mouth advocacy led to 8.8m in extra sales, while a 1% reduction in negative word of mouth boosted sales by 24 ... frequently but which achieve below-average scores. The mobile phone sector has high rates of advocacy ...