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The Social Monitor: Mobile hands social power to its users
, suggests how mobile handset makers can maximise impact, engagement and advocacy in social-media activities ...
Is social commerce gaining traction?
to improve advocacy.' The campaign generated 20,000 new 'likes' in its first week and 15m PR impressions ...
Dixons sales down despite increasing customer satisfaction
research shows increasing customer satisfaction measures, with advocacy rising steadily by 28 percentage ...
Virgin Media's Nigel Gilbert on the brand's creative challenge
advocacy. We are going to be more Virgin; we're going to love our customers, who in turn will advocate us ...
The fusion of celebrity and technology may be more than just PR
technologies, music and tech advocacy', involving the star consulting with Intel engineers. The rapper ...
The essential Zeitgeist: 8 highlights from Google's flagship event
can be proud of. Musicians can teach brands lessons in advocacy Speaking about Damon Albarn ... biggest advocates and we use that fan advocacy to extend the idea of that artist and their creativity. So ...
PROMOTIONAL FEATURE: Find and target customers in the social media maze
channel any company has is customer advocacy, because people listen to and trust what others say most ...
PROMOTIONAL FEATURE: Invest in customer engagement and watch your business grow
and clearly drives high levels of engagement, loyalty, and advocacy. But few companies are operating real ...
PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights
to incentivise action, such as brand advocacy. DO IT RIGHT: CHOOSING A POSTAL SUPPLIER With so many licence ...
Helen Edwards on Branding: Revise your social skills
. - Volume of activity and social media does not necessarily translate into advocacy - recent research ...
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