Search Results for: advocacy

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Building a bridge between brands and consumers

By Louise Pearce, Forward, 31 January 12, 12:00

brand warmth and advocacy, a rise in the number of store and website visits, and dramatic hikes ...

Field Marketing Agency of the Year: CPM

By Sarah Shearman, 13 December 11, 09:00

market, Sony Ericsson faced a tough challenge - how to gain recommendation and advocacy at the point ...

Is social commerce gaining traction?

By Adam Woods, 02 December 11, 12:00

to improve advocacy.' The campaign generated 20,000 new 'likes' in its first week and 15m PR impressions ...

Engaging with the masses

By Nick Adams, managing director of Sense, 19 October 11, 12:00

before and after the experience, purchase behaviour and advocacy. Attributing a true ROI figure ...

Live advertising to Channel Me

By Steve Smith, managing director of Ear to the Ground, 19 October 11, 12:00

. Ultimately, we are creating a more immersive and sensory experience that generates buckets of loving advocacy ...

Redrawing the boundaries: roundtable discussion

12 October 11, 12:00

are at our heart - understanding how advocacy influences opinions and actions. From our perspective ... our press coverage, but it's not about column inches - it can be experiential or advocacy campaigns ...

What's the big idea? Fiona Noble, Weber Shandwick

By Fiona Noble, vice-chairman, Weber Shandwick, 12 October 11, 12:00

. In this age of engagement and conversation, skills in building advocacy, influence, interaction and trust ...

Will users' dislike of brand interruptions make it hard to monetise social media? The Marketing Society Forum

28 September 11, 12:00

's advocacy of products and services. These types of formats can help monetise social media, but in a ...

The essential Zeitgeist: 8 highlights from Google's flagship event

By Andrew McCormick, 25 May 11, 10:30

can be proud of. Musicians can teach brands lessons in advocacy Speaking about Damon Albarn ... biggest advocates and we use that fan advocacy to extend the idea of that artist and their creativity. So ...