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Digital Work: From brief to browser

13 May 10, 12:00

Streets blog to enable word-of-mouth and advocacy to spread as simply and easily as possible. According ...

Contact Centre Leagues 2010

By Melanie May, 05 May 10, 12:00

advocacy and satisfaction over a six-month period. To improve targeting, GasboxDMG analysed ...

British Airways' pre-emptive strike

By Sara Kimberley, 30 March 10, 12:01

that planning, a balanced tone and transparent communication overall are crucial to successful brand advocacy ...

Special report: Experiential - From live to LOUD

By Robert McLuhan, 17 February 10, 12:00

to quantify. Day cites research from McKinsey that shows how advocacy leads to sales increases ...

WRAP rolls out latest tranche of campaign

28 April 09, 12:00

WRAP, the recycling advocacy organisation, has rolled out the latest tranche of its 'Love Food Hate

Marketing Special Report: Bringing brands to life

17 February 09, 12:00

-too-familiar pitfalls. Poor planning is the biggest of these. 'Whether the goal is awareness, advocacy or rate of sales ...

First Direct uses social networking to make banking personal again

By Alex Brownsell, 18 November 08, 09:20

First Direct has long been famed for its high advocacy rates among consumers, and claims that up to a third of its customers signed up after a personal recommendation. Now its head of marketing, Mark Mullen, wants to extend the brand into other areas of customers' lives. The brand is rolling out Little ...