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Media360: Virgin Media marketing chief on David Tennant signing

By Daniel Farey-Jones, 23 May 12, 12:45

. Gilbert credited the sponsorship with helping create internal advocacy for the brand, explaining ...

Center Parcs picks Red after eight years with Halpern

By Hannah Crown, 18 May 12, 09:00

, Isobel Coney, who said: 'Our challenge is to use this advocacy to increase the market further ahead ...

Think BR: In whom we trust

By Jo Boyd, 18 May 12, 08:00

, customer advocacy and price protection. The best ways to build trust are: Trust is rooted in positive ... this. Embrace consumer interaction, encourage a sense of community and nurture brand advocacy ...

Chime Communications prepares for PR MBO

By Alec Mattinson, 17 May 12, 08:00

Pottinger Public Advocacy. As part of the restructure, Bell Pottinger Group deputy chairman Paul Bell ... these businesses also did not form part of the planned MBO. Bell Pottinger Public Advocacy is also not specifically ...

Ian Monk: Olympic team is beating the odds

By Ian Monk, 10 May 12, 12:00

heroes will emerge to carry the torch in compelling advocacy of London 2012. Who knows, it could even ...

Every Mother Counts 'no Mother's Day' by CHI & Partners New York

09 May 12, 09:28

Every Mother Counts, an advocacy campaign founded by Christy Turlington to increase education

The Social Monitor: Mobile hands social power to its users

By Marketing, with Yomego, 09 May 12, 12:00

, suggests how mobile handset makers can maximise impact, engagement and advocacy in social-media activities ...

Mr & Mrs Smith adds hotel sub-brands

By Nicola Clark, 01 May 12, 08:30

building advocacy. It is vital to bond with people, and social is an important way to build ...

Public Affairs: The Week in Lobbying

27 April 12, 12:00

Advocacy, where he was regional campaigns director based in Dubai, responsible for devising and overseeing

Think BR: Taking advantage of digital switchover

By Guy North, 24 April 12, 08:30

the industry take from this? Simply, the strongest brands that engage consumers and build advocacy will win ...

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