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Media360: John Lewis marketer Craig Inglis on surprising consumers

Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media ... The Marketing Society's current Marketer of the Year had just shared the stage with James Murphy ... in my presentation we ve had a lot to do. "John Lewis doesn t have a long history in marketing and so ... could tell us about Apple's rumoured assault on the TV set market given John Lewis high-end electronics ...

Kopparberg unveils 'un-established' marketing drive

By Gemma Charles, 14 May 12, 12:30

Kopparberg is set to unleash a £10m marketing campaign which aims to link the cider brand ... . Kopparberg head of marketing, Rob Calder, said: "This partnership elevates our continued support of new music ...

Industry view: Is easyJet's marketing makeover working?

By Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones, 12 May 12, 09:00

EasyJet's change of marketing strategy in October last year appears to be paying off judging by its ... and marketing director Peter Duffy decided to inject more meaning into the brand behind the established price ... attributed the increase in revenue per seat to the campaign as well as other factors such as tighter market ... marketing agency Souk Advertising. Gareth Goodall, joint managing director, Fallon Easyjet has ...

Hovis launches British Farmers Loaf with £3.5m marketing push

By Sarah Shearman, 11 May 12, 04:50

Premier Foods brand Hovis is investing £3.5m in an integrated marketing campaign to back a new ... it was committed to doubling its annual marketing spend across its eight key brands, which include Hovis, while ... reduced its consumer marketing spend by 19% last year to 25.6m. ...

Marketing speaks to British ice-skating champ about her first brand tie-up

By John Reynolds, 04 April 12, 11:31

Marketing this week spoke to nine-times British ice-skating champion Jenna McCorkell, who

Colin Jackson talks to Marketing about Cadbury's Olympic campaign

By John Reynolds, 23 March 12, 09:50

, Marketing talks to brand ambassador and former Olympic silver medalist Colin Jackson.

Marketing's Adwatch of the Year 2011

By Gail Kemp, 13 December 11, 09:00

Although the economy has continued to provide a headache for marketers, some TV advertising managed ... never been higher up the agenda. Adwatch of the Year, which aggregates data from Marketing's weekly ... Spencer, Kellogg, National Lottery and Comparethemarket.com) and losers (Asda, Sainsbury's and The Co ... ' Flintoff, whose down- to-earth persona struck a chord with the brand's target market. In the three months ...

Marketing video report: Patrick Kalotis on how social media is transforming PepsiCo's relationship

08 December 11, 09:00

Patrick Kalotis, group marketing director, PepsiCo UK talks about how new technologies have changed ... Kalotis explains how social media means his team can communicate with consumers in real time and how some PepsiCo brands thrive with consumer advocacy - amplified on social networking websites. To read the full interview pick up this week s issue of Marketing or read the profile feature online . ...

Sky marketer scoops top prize at Brand Event Awards

By Staff, 02 December 11, 10:00

BSkyB's Nicola Casperson was named Marketer of the Year at the inaugural Brand Event Awards ... S Start Financial Savvy Marketing Asda Student Shopper Card FMCG Abbott Mead ... are placed, subscribe here . A collaboration between Event and Marketing magazines, The Brand Event Awards celebrated the event marketing strategies of some of the globe's biggest brands. The event ...