Search Results for: asda marketing

Search headlines only Include Brand Republic articles

Results 1 - 10 of 41 matching results

Sort results by: relevance | date

Results per page

1 2 3 4 5

Government focuses on growth in new cross-Whitehall marketing strategy

By Gemma Charles, 22 May 12, 08:30

Speaking at the Agile Government Communications Conference in Westminster on Monday (21 May), Cabinet Office Minister Francis Maude and the executive director for government communications, Jenny Grey, outlined the coalition's new approach. Promoting economic growth will be a priority. Marketing aimed ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Marketing Promotion: How ad clearance helps brands

By Chris Mundy, 17 April 12, 12:00

Clearcast helps get advertising on air and keep it there. MD Chris Mundy explains what it does for brands.

'I'm our marketing director', says Ryanair boss Michael O'Leary

By Loulla-Mae Eleftheriou-Smith, 06 March 12, 08:30

Speaking exclusively to Marketing, O'Leary said Ryanair invests "nothing" in advertising because, he claimed, it has the lowest fares on the market. He said the airline had no plans to hire a senior marketer, and admitted: "I am our marketing director". Competitors British Airways and easyJet ...

Marketing Cover Story: Have consumers had their fill of content?

22 February 12, 08:00

through this week's (22 February) Marketing cover image

Direct Marketing Agency of the Year: LIDA

By Sara Kimberley, 13 December 11, 09:00

than ever, to land the coveted title of Marketing's Direct Agency of the Year 2011. Despite ... by LIDA. For every marketing pound spent, the work was found to achieve 22 in sales. Underpinning LIDA ... . The judges wholeheartedly agreed with Cruickshank, who signed off the agency's submission to Marketing ...

marketing success

By Staff, 25 November 11, 01:50

marketing, was the message from Ruth Spencer, director of insight, loyalty and multi-channel at Boots ... channels, it can help cut costs, she explained to a global audience of marketers and content publishing professionals who gathered to discuss the theme of Content and Convergence. Myf Ryan, GM Marketing ... marketing as proved by the three million and more views that its "100 years of East London style" video ...

Market research leagues 2011

By Kim Benjamin, 20 September 11, 12:00

Behavioural economics is changing the way that market research agencies do business, with more UK ... Earlier this year, Domino's Pizza incorporated behavioural economics (BE) into its marketing ... is BE turning traditional market research methods on their head? Rory Sutherland, vice-chairman of Ogilvy UK ... realities Many of the agencies ranked in Marketing's latest annual market research league table ...

TV art critic to chair Marketing Design Awards judging

By Staff, 30 August 11, 12:43

's Marketing Design Awards, hosted by Marketing magazine. ... National Portrait and British Animation Awards, has chaired the Marketing Design Awards. The Marketing Design Awards reward design and brand marketing agencies, consultancies and practices, in-house teams ... pleasure to be chairman of this year s judging panel for the Marketing Design Awards, Graham-Dixon said ...

Marketing, PR and digital: brands bring it all together

By Noelle McElhatton and Gemma Charles, 21 July 11, 12:01

Noelle McElhatton and Gemma Charles report from the inaugural Brand Republic Forum, where marketing ... It was an ambitious task: to bring top PR, marketing and digital professionals together to discuss ... Week, Marketing and Revolution joined forces to create this platform, it was clear that the crossover ... of the contribution of all the marketing disciplines, was echoed by Lego UK PR manager Emma Owen. 'For so many years ...