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Government focuses on growth in new cross-Whitehall marketing strategy

By Gemma Charles, 22 May 12, 08:30

Speaking at the Agile Government Communications Conference in Westminster on Monday (21 May), Cabinet Office Minister Francis Maude and the executive director for government communications, Jenny Grey, outlined the coalition's new approach. Promoting economic growth will be a priority. Marketing aimed ...

Kopparberg unveils 'un-established' marketing drive

By Gemma Charles, 14 May 12, 12:30

Kopparberg is set to unleash a £10m marketing campaign which aims to link the cider brand ... . Kopparberg head of marketing, Rob Calder, said: "This partnership elevates our continued support of new music ...

Non-sponsor brands ramp up pre-Olympics sports marketing

By Gemma Charles, 09 May 12, 08:30

of the forthcoming Olympics marketing blackout period. ... in the campaign. Manaaz Akhtar, the head of marketing for Subway, denied that the athletes activity was ambush marketing, adding that it was a long-term programme and not timed around the Olympics. In the US ... be "taking down all marketing material" during the Locog-imposed "blackout", which runs from 18 July to 15 ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Santander targets females with 'more human' marketing strategy

By Alex Brownsell, 07 March 12, 09:10

Santander has overhauled its marketing strategy in favour of a more "human" approach to appeal more ... that customers can save both when they are trying to, and when they are not. Keith Moor, UK marketing director at Santander, told Marketing it was important to add a greater "human" element to its advertising ...

'I'm our marketing director', says Ryanair boss Michael O'Leary

By Loulla-Mae Eleftheriou-Smith, 06 March 12, 08:30

Speaking exclusively to Marketing, O'Leary said Ryanair invests "nothing" in advertising because, he claimed, it has the lowest fares on the market. He said the airline had no plans to hire a senior marketer, and admitted: "I am our marketing director". Competitors British Airways and easyJet ...

Stella Artois shifts marketing from 60s chic to brewing heritage

By Gemma Charles, 21 February 12, 08:30

product-led marketing campaign intended to highlight its six centuries of Belgian brewing heritage. ... . Since 2008, the brand has undertaken several eye-catching marketing initiatives all using the 60s ...

Foster's Gold to get £7.5m marketing boost

By Gemma Charles, 20 February 12, 09:01

. Doug Walker, Heineken's head of customer marketing for the off-trade, said: "We're launching the next ...

Sony Ericsson marketing boss Hilton exits amid relaunch

By Matthew Chapman, 14 February 12, 08:30

Sony Ericsson UK & Ireland marketing director David Hilton has left the company, as the mobile firm ... The firm will adopt a more global focus for its marketing once it drops the Ericsson name from its branding. The change follows Sony's acquisition of Ericsson's 50% stake in the business for 964m last ... and marketing role. Tear, who was previously Sony Ericsson's head of the Western Europe region and of global ...

Renault unifies UK marketing under 'Va va voom' line

By John Reynolds, 14 February 12, 08:30

marketing for all its cars in the UK, in an effort to kick-start its sales performance. ... its marketing in 2006 before it was reinstated last year by current UK marketing director Phil York ... % fall in new car sales in 2011, with UK market share dropping to 3.5%, according to the Society of Motor ...