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Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'

By Will Harris, 16 May 12, 12:00

and contemporary. In this instance, have you considered restructuring your marketing team into Foresight ... the digital tasks. It's the least-scrutinised, least-fashionable part of modern marketing, but some people ... the impression of a highly efficient marketing machine, feeding off itself in a never-ending arc of improvement ...

Sainsbury's chief praises marketing as annual revenue hits £22.3bn

By Matthew Chapman, 09 May 12, 11:15

Sainsbury's chief executive Justin King has claimed marketing initiatives such as Brand Match have ... -expectations performance has seen the retailer capture 16.6% of the market according to Kantar data, as rivals Tesco and Morrisons begin to falter . Sainsbury's is attributing its strong performance to marketing initiatives ... market share, with King claiming it is still very much a focus for the supermarket. By contrast, Tesco ...

Save the planet marketing 'won't change consumer behaviour'

By Gemma Charles, 03 May 12, 08:30

Brands rolling out catch-all "save the planet" initiatives, such as Procter & Gamble's 'Future Friendly' drive, will fall foul of consumer complacency, according to new research.

Is marketing at a crossroads?

By Arif Durrani, 14 March 12, 08:30

at the Advertising Association's Lead 2012 summit with calls for a more responsible approach to marketing. ... at a crossroads, I think marketing s at a crossroads," he says. "We call people consumers ... -old marketing leader, who in 2010 advised prime minister David Cameron on his election campaign, believes ... . Going forward, Jones advice to all marketers is to "be fast, be authentic, be transparent", noting how ...

More than half of UK businesses plot marketing budget increase

By Alex Brownsell, 22 February 12, 12:40

More than half of UK companies are planning to increase investment in marketing in 2012, according ... interviewed are predicting a marketing budget increase over the coming 12 months. This compares with a more ... . Of the 2,000 businesses taking part in the poll, 57.1% plan to boost their marketing budget over 2012 ... ,000 employees) intend to increase marketing spend over the coming year, compared to 36% of SMEs (under 250 ...

Domino's flags up virtues of low-cost digital marketing

By John Reynolds, 15 February 12, 10:03

% leap in online sales aided by low-cost digital marketing. ... more than 75% of their orders online. The company also flagged up its digital marketing strategy, citing email marketing and Twitter and Facebook initiatives, which it said "were relatively low cost". It also cited its above-the-line marketing campaigns as helping sales, including 'It's What We Do ...

Groupon reins in marketing spend as it reports loss of $42.7m

By Sarah Shearman, 09 February 12, 11:02

Groupon has cut its marketing spend by nearly $50m in the three months to 31 December 2011 ... Groupon cut marketing spend from $200.9m ( 126.3m) to $156.4m ( 98.4m) in the quarter, compared ... ad campaign in the period, as it moved to up the ante in the daily deals space. The marketing ... to reports the market was disappointed with the results, with concern mounting over Groupon's growth ...

Marketers need to work on loyalty activation, research claims

By Matthew Chapman, 06 February 12, 12:23

Marketers are not doing enough to make customers activate loyalty programmes, with two in five (39 ... opportunity being missed with the youth market, as a third of 18- to 24-year-olds were not signed up to any ... profitability, marketers must ensure that schemes also strengthen customers' emotional commitment, from which ...

Virgin Media and BT handed advantage in broadband marketing battle

By Matthew Chapman, 03 February 12, 11:06

of a clampdown on broadband marketing claims based on Ofcom findings about the actual speeds customers

Motion-controlled games double market share

By Matthew Chapman, 06 January 12, 09:25

Motion-controlled games accounted for 14.5% of software sales in 2011, growing from a market share ... during the fourth quarter, meaning 51% of the gaming software market's total annual sales of 1.42bn were ... that consumer-spending cutbacks would have a damaging effect on the market. However, across the year ...