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Are athletes' brand endorsements 'a dangerous game'? The Marketing Society Forum:

02 May 12, 08:30

NO - Alison Brolls, Global head of marketing and planning, Nokia Personal endorsements by the right people can be an effective and legitimate marketing tactic, but what are 'day in the life of ... clunky marketing message that they are clearly doing only for cold hard cash? Trust me, your customers ...

M&S creates two senior marketing roles to boost fashion

By Matthew Chapman, 02 May 12, 08:22

Weston, to bolster its general merchandise marketing team. ... director of marketing at M S, said: "We will not be replacing Ali Jones directly. Rob Weston has taken over ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Microsoft targets ebook market with £185m Barnes & Noble investment

By Sarah Shearman, 01 May 12, 09:09

attempts to muscle in on the Apple's market share. Nook has not yet reached the UK. The deal could help the bookseller expand the product and brand to international markets. Last year Amazon, whose digital reader ...

Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers

By Rachel Barnes, 01 May 12, 08:30

Unilever chief executive Paul Polman has given a withering assessment of the state of the marketing ... Delivering The Marketing Society s 2012 annual lecture on Monday, he said: In the past, the job of marketers was to stay ahead of the consumer, identify trends, anticipate consumer needs and deliver products ... is often ahead of us. They are developing markets at an accelerated pace. At a time when consumer ...

Olympic marketing push for football tickets

By John Reynolds, 30 April 12, 10:03

today (30 April), ahead of a marketing campaign across digital and press, intended to drum up support ... London 2012 bosses believe the public will be keen to snap up the tickets, after last week's draw revealed which teams would be playing each other. The organisers of London 2012 are being forced to undertake a major marketing initiative to turn around lacklustre sales to date. Up until now, Locog (the ...

YouView hires top marketer ahead of expected autumn launch

By Matthew Chapman, 25 April 12, 11:49

YouView, the delayed IPTV service, has hired Kelkoo marketing chief Steve Conway as interim head ... Last October YouView made its entire marketing and communications redundant. It has now hired Conway who will report to Richard Halton, chief executive. Conway was previously brand marketing ... number of homes. Prior to joining Kelkoo Conway held senior marketing roles at Premier Inn, the BBC ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

-president of marketing solutions is on a fleeting 24-hour visit of the UK, but has made time to talk to Marketing about ... Facebook and the reason why it s a board level conversation, and the chief marketing officer is in such a fantastic position to shine here, is because at first we think of Facebook as a new marketing platform," she ...

Should certain types of brands be prohibited from sponsoring sport? The Marketing Society Forum

25 April 12, 12:00

provide choice and promote responsibly, the issue is addressed. MAYBE - FIONA VIGAR, SPORTS MARKETING ... is complex, and while I don't believe it is as simple as inhibiting one aspect of the marketing mix in a ... OF MARKETING AND BUSINESS CHANGE, BARNARDO'S This should be a last resort, however. What was once ...

Heinz appoints Giles Jepson to chief marketing role

By Kate Lloyd, 24 April 12, 12:45

Giles Jepson has been appointed chief marketing officer at Heinz after Matt Hill was promoted ... . Jepson has worked at Heinz since September 2008, moving from marketing director of beans, kids and meals to marketing director of sauces, soups and Amoy, before taking on the role of director of the Heinz Explore team in 2011. He will take on the chief marketing role on 1 May. ...