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Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 12, 01:00

MAYBE - CELIA PRONTO, MARKETING AND ECOMMERCE DIRECTOR, FORD RETAIL GROUP British brands ... at opportunities to use these in both new and existing markets. The marketing strategy may, however, need ... will need to balance what is appropriate in new markets with a desire to not alienate customers in existing ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

Marketing unveils the definitive guide to the UK's most powerful marketers. ... Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu inspired the marketing community last October with his strategy urging a more magic, less logic approach ...

Save the planet marketing 'won't change consumer behaviour'

By Gemma Charles, 03 May 12, 08:30

Brands rolling out catch-all "save the planet" initiatives, such as Procter & Gamble's 'Future Friendly' drive, will fall foul of consumer complacency, according to new research.

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

-president of marketing solutions is on a fleeting 24-hour visit of the UK, but has made time to talk to Marketing about ... Facebook and the reason why it s a board level conversation, and the chief marketing officer is in such a fantastic position to shine here, is because at first we think of Facebook as a new marketing platform," she ...

Starbucks marketer Ian Cranna on changes at the coffee chain

By Gemma Charles, 19 April 12, 10:00

for its UK vice-president of marketing ... -edge techniques. Last month, however, it turned to the oldest marketing trick in the book to launch its ... , Ian Cranna, who was appointed as Starbucks UK and Ireland vice-president of marketing at the end ... It is for this reason that baristas will take centre-stage in Starbucks' marketing efforts through a press and digital ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers

By Rachel Barnes, 23 March 12, 12:00

Revlon's global chief marketing officer says that a clear global marketing vision is behind ... marketing officer of Revlon, in a meeting with Marketing during a flying visit to the UK from the company ... Goldin, who was a Coca-Cola marketer for 13 years, argues that consumers are 'embracing little ... -innovated', according to then Sara Lee marketing director, Margaret Jobling, writing in this magazine at the time. A ...

As J&J appoints a former salesman as its CEO, are sales people likely to trump marketers

23 March 12, 12:00

executive has raised the issue of whether marketers are well-placed to land such roles. ... of the marketing guy is making you want things you didn't even know you needed. In a world where pretty much all the supply levers have been pushed to the max, the foresight and creativity of the marketer should win out ... . NO - CRAIG INGLIS, MARKETING DIRECTOR, JOHN LEWIS I'm not sure appointing a former salesman as chief ...

Engine Group does 'pop art' cover for this week's Marketing

By Noelle McElhatton, 20 March 12, 08:30

The feature, published on 21 March, details how the rise of the conflicted consumer is having a particular impact on FMCG brands, with those in the mid-market finding themselves squeezed from both the premium and value ends. It quotes senior marketers from Procter Gamble, Reckitt Benckiser ...

Should brands build marketing functions to focus on Facebook? The Marketing Society Forum

14 March 12, 12:00

Facebook has called on brands to reorganise their marketing around social media. ... . This vision has yet to be realised. Marketing departments need to understand where and how their consumers ... for marketers in this shifting landscape should be content, connections and integration - not media platforms. NO - Clare Baker, Marketing director, Absolute Radio Facebook is an excellent way for consumers ...