Search Results for: asda marketing

Search headlines only Include Brand Republic articles

Results 1 - 10 of 326 matching results

Sort results by: relevance | date

Results per page

1 2 3 4 5 ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

Marketing unveils the definitive guide to the UK's most powerful marketers. ... Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu inspired the marketing community last October with his strategy urging a more magic, less logic approach ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

and AKQA founder Ajaz Ahmed about how marketers can drive the innovation agenda in the digital age. ... to green. Having just got off a plane, the most sedentary of times for global marketers, this lack of movement is unavoidable, even for a marketer from Nike, the brand which famously never stands still ... to give marketers and entrepreneurs the mindset and tools to create a better future, Velocity is the first ...

Nike marketing boss attacks 'old' approach to social-media

By Nicola Clark, 09 May 12, 08:30

A leading global marketer at Nike has urged brands to stop trying to force "old metrics on to new

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Engine Group does 'pop art' cover for this week's Marketing

By Noelle McElhatton, 20 March 12, 08:30

The feature, published on 21 March, details how the rise of the conflicted consumer is having a particular impact on FMCG brands, with those in the mid-market finding themselves squeezed from both the premium and value ends. It quotes senior marketers from Procter Gamble, Reckitt Benckiser ...

Consumer insight: what marketers need to know about the New Type A woman

By Nicola Clark, 28 February 12, 08:00

Clark unveils a category of female who will shape future brand marketing strategies. ... market for brands seeking to connect with affluent 28- to 38-year-old women in the UK. For marketers ... . According to the research, this target market of ABC1 women are still feeling good about their lives ... level, it is important in terms of branding for marketers to recognise that these consumers are part ...

The seven sins of content marketing

By David Benady, 22 February 12, 12:00

Providing branded output has been one of the biggest priorities in marketing in the past two years ... distraction, and many consumers would prefer it if companies cut to the chase. The question marketers must ... and marketing industries for its role in forming a community of fans. However, Burberry would not comment when asked by Marketing whether the campaign has been a success in driving sales. Measuring the impact ...

Helen Edwards: Marketers beware the pursuit of happiness

By Helen Edwards, PPA, Business columnist of the year, 25 January 12, 01:00

Suppose you learned today that your brand had achieved a new high on some significant measure: awareness, say, or market share. Would you be happy? Sure you would. You'd have every reason to feel ... in marketing, an MBA from London Business School and is a partner at Passionbrand 30 SECONDS ON: HAPPY ...

Marketing magazine revamps with new design, a picture cover and refreshed content

By Staff, 11 January 12, 08:00

Marketing magazine has revamped its look and content for 2012, including a move to a picture cover ... The redesigned Marketing, published today (11 January 2012), is fresh, contemporary and with enhanced content for its readership of marketing directors and brand managers. The most striking change ... , by head of features Nicky Clark. Noelle McElhatton, Marketing's editor, said a redesign had been ...

Marketing's Adwatch of the Year 2011

By Gail Kemp, 13 December 11, 09:00

Although the economy has continued to provide a headache for marketers, some TV advertising managed ... never been higher up the agenda. Adwatch of the Year, which aggregates data from Marketing's weekly ... Spencer, Kellogg, National Lottery and Comparethemarket.com) and losers (Asda, Sainsbury's and The Co ... ' Flintoff, whose down- to-earth persona struck a chord with the brand's target market. In the three months ...