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Media360: John Lewis marketer Craig Inglis on surprising consumers

Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media ... The Marketing Society's current Marketer of the Year had just shared the stage with James Murphy ... in my presentation we ve had a lot to do. "John Lewis doesn t have a long history in marketing and so ... could tell us about Apple's rumoured assault on the TV set market given John Lewis high-end electronics ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

Marketing unveils the definitive guide to the UK's most powerful marketers. ... Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu inspired the marketing community last October with his strategy urging a more magic, less logic approach ...

Sainsbury's chief praises marketing as annual revenue hits £22.3bn

By Matthew Chapman, 09 May 12, 11:15

Sainsbury's chief executive Justin King has claimed marketing initiatives such as Brand Match have ... -expectations performance has seen the retailer capture 16.6% of the market according to Kantar data, as rivals Tesco and Morrisons begin to falter . Sainsbury's is attributing its strong performance to marketing initiatives ... market share, with King claiming it is still very much a focus for the supermarket. By contrast, Tesco ...

Mason holds on to marketing reins at Game amid restructure

By Matthew Chapman, 04 May 12, 12:35

Game has retained the marketing director role held by Anna-Marie Mason, despite sweeping cuts ... , Before Game went into administration, it announced in February that Brennan would oversee the marketing operations after chief marketing officer Dave Hughes left the company, amid a wider restructure resulting ... spokesman confirmed Hughes' role would not be replaced and Mason would now hold the most senior marketing ...

Sainsbury's enters music download market

By Matthew Chapman, 03 May 12, 11:17

Sainsbury's has jumped into the increasingly competitive online music market by launching a music

M&S' Steven Sharp: Why celebrity is vital to our marketing

By Matt Chapman, 03 May 12, 10:00

M&S' marketing chief talks star-laden campaigns, restructuring - and his future. ... Marks Spencer has reaffirmed its commitment to two vital strands of its marketing celebrity ... . Marketing caught up with Steven Sharp, M S executive director of marketing, at the campaign's launch to discuss the initiative, the retailer's wider marketing plans and what lies ahead for him. Are brand ...

M&S creates two senior marketing roles to boost fashion

By Matthew Chapman, 02 May 12, 08:22

Weston, to bolster its general merchandise marketing team. ... director of marketing at M S, said: "We will not be replacing Ali Jones directly. Rob Weston has taken over ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

-president of marketing solutions is on a fleeting 24-hour visit of the UK, but has made time to talk to Marketing about ... Facebook and the reason why it s a board level conversation, and the chief marketing officer is in such a fantastic position to shine here, is because at first we think of Facebook as a new marketing platform," she ...

Starbucks marketer Ian Cranna on changes at the coffee chain

By Gemma Charles, 19 April 12, 10:00

for its UK vice-president of marketing ... -edge techniques. Last month, however, it turned to the oldest marketing trick in the book to launch its ... , Ian Cranna, who was appointed as Starbucks UK and Ireland vice-president of marketing at the end ... It is for this reason that baristas will take centre-stage in Starbucks' marketing efforts through a press and digital ...