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Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

As marketing director of Virgin Media, Nigel Gilbert has one of the biggest budgets in the UK ... Marketing: In the light of General Motors reassessing its advertising on Facebook, is the social ... organisation with a great deal more potential. Marketing: Virgin Media is present on Facebook... I d ... that because we can carry those sites on our open platforms. You re a mass market brand and it s hard ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

Marketing unveils the definitive guide to the UK's most powerful marketers. ... Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu inspired the marketing community last October with his strategy urging a more magic, less logic approach ...

Nike marketing boss attacks 'old' approach to social-media

By Nicola Clark, 09 May 12, 08:30

A leading global marketer at Nike has urged brands to stop trying to force "old metrics on to new

Heavy marketing to drive Samsung Galaxy S III 'designed for humans'

By Matthew Chapman, 04 May 12, 08:45

Samsung has announced plans to heavily invest in marketing to promote its next generation Galaxy ... The Samsung Galaxy S III will launch in the UK on 30 May ahead of the Olympic Games and at the phone s unveiling last night at an event in London, Loesje de Vriese, head of marketing at Samsung Mobile Belgium, claimed the phone "will be the hero of the Olympic Games that are right around the corner ...

Sainsbury's enters music download market

By Matthew Chapman, 03 May 12, 11:17

Sainsbury's has jumped into the increasingly competitive online music market by launching a music

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Microsoft targets ebook market with £185m Barnes & Noble investment

By Sarah Shearman, 01 May 12, 09:09

attempts to muscle in on the Apple's market share. Nook has not yet reached the UK. The deal could help the bookseller expand the product and brand to international markets. Last year Amazon, whose digital reader ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

-president of marketing solutions is on a fleeting 24-hour visit of the UK, but has made time to talk to Marketing about ... Facebook and the reason why it s a board level conversation, and the chief marketing officer is in such a fantastic position to shine here, is because at first we think of Facebook as a new marketing platform," she ...

Google hires first head of marketing for Google+ in EMEA

By Sarah Shearman, 23 April 12, 01:37

Google has appointed Cristian Cussen, former Myspace director content and marketing, as its head ... America, in charge of expansion, marketing, business development and localisation . Prior to Ning, Cussen was director of content and marketing for Myspace. Cussen will start in the newly created role ... , director of consumer marketing for Google EMEA, recently told Marketing that the Google+ was "often ...

Sony Europe's sales and marketing roles to bear brunt of 1,000 job cuts

By Matthew Chapman, 20 April 12, 10:05

Sony Europe's sales and marketing teams are entering consultation from today as the company ... on sales and marketing-related roles as Sony seeks to cut-out "duplication" as part of its One Sony plan ... is coming out of sales and marketing", whereas the business-to-business and research and development parts ... in Europe as roles across the European marketing, sales and the business support units are reshaped from 10 ...