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Media360: Virgin Media marketing chief on David Tennant signing

By Daniel Farey-Jones, 23 May 12, 12:45

, according to Nigel Gilbert, chief marketing officer.

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

By Noelle McElhatton, 21 May 12, 10:36

As marketing director of Virgin Media, Nigel Gilbert has one of the biggest budgets in the UK ... Marketing: In the light of General Motors reassessing its advertising on Facebook, is the social ... organisation with a great deal more potential. Marketing: Virgin Media is present on Facebook... I d ... that because we can carry those sites on our open platforms. You re a mass market brand and it s hard ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

Marketing unveils the definitive guide to the UK's most powerful marketers. ... Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu inspired the marketing community last October with his strategy urging a more magic, less logic approach ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

YouView hires top marketer ahead of expected autumn launch

By Matthew Chapman, 25 April 12, 11:49

YouView, the delayed IPTV service, has hired Kelkoo marketing chief Steve Conway as interim head ... Last October YouView made its entire marketing and communications redundant. It has now hired Conway who will report to Richard Halton, chief executive. Conway was previously brand marketing ... number of homes. Prior to joining Kelkoo Conway held senior marketing roles at Premier Inn, the BBC ...

Virgin Group appoints Yahoo! marketer to European role

By Sarah Shearman, 27 March 12, 08:30

Virgin Group has hired James Tipple, former vice-president of marketing for Yahoo! EMEA, to the new ... restructure, which led to the decentralisation of the internet company s global marketing function. At Virgin, Tipple reports to Ian Rowden, partner and chief marketing officer for Virgin Group, who joined ... ! six years ago as consumer marketing director for Europe. Prior to this, he worked at Vodafone for six ...

Engine Group does 'pop art' cover for this week's Marketing

By Noelle McElhatton, 20 March 12, 08:30

The feature, published on 21 March, details how the rise of the conflicted consumer is having a particular impact on FMCG brands, with those in the mid-market finding themselves squeezed from both the premium and value ends. It quotes senior marketers from Procter Gamble, Reckitt Benckiser ...

Shift: Marketing to the cocooned consumer

By Nicola Clark, 14 March 12, 12:00

around them? There is little doubt that many consumers, and marketers, have developed dysfunctional ... , but instead will become the biggest barrier between brand and consumer. Nicola Clark is Marketing's head of features. Follow her on Twitter: @nickykc. THE UPSHOT What marketers need to know about the myth ...

GiffGaff hires former Procter & Gamble marketer Jenkins

By Sarah Shearman and Maisie McCabe, 06 March 12, 08:30

Giffgaff, O2's community-led mobile operator, has hired Emma Jenkins, former top digital marketer ... as associate director of new marketing models and ecommerce, leaving in May last year. At GiffGaff, Jenkins ... as director of marketing and membership. Jenkins has already started in the role and is understood ... a more nimble, start-up approach to marketing than other mobile networks, consulting its members ...

British Gas marketing director Will Orr on improving public perception of his brand and the energy

By Matthew Chapman, 16 February 12, 10:00

. The daunting task of creating a public face for the brand falls to former adman Will Orr. Promoted to marketing ... look no further than the taxi driver who took Marketing to British Gas' Staines headquarters ... , including 20% of roles from the 231-strong marketing and sales unit , is a sign that it does not want ...