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Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

Marketing unveils the definitive guide to the UK's most powerful marketers. ... Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu inspired the marketing community last October with his strategy urging a more magic, less logic approach ...

Industry view: Is easyJet's marketing makeover working?

By Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones, 12 May 12, 09:00

EasyJet's change of marketing strategy in October last year appears to be paying off judging by its ... and marketing director Peter Duffy decided to inject more meaning into the brand behind the established price ... attributed the increase in revenue per seat to the campaign as well as other factors such as tighter market ... marketing agency Souk Advertising. Gareth Goodall, joint managing director, Fallon Easyjet has ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

BMI marketers' jobs at risk in £173m BA takeover

By Loulla-Mae Eleftheriou-Smith, 13 April 12, 11:04

Around 150 marketing and sales roles at loss-making airline BMI are under review as part ... BA confirmed that BMI's 150 sales and marketing jobs are being reviewed as part of a consultation process to integrate the airline into its new owner's operations, announced yesterday (12 April). Up to 1 ... of marketing and product at BMI in January last year . BA said most of the redundancies would come from BMI ...

Marketing the Queen: brands face a Diamond Jubilee balancing act

By Rachel Barnes and Matt Chapman, 05 April 12, 10:00

The marketers seeking brand sponsors and partners for events to market the Queen's Diamond Jubilee ... There are tough clients and there are tough clients; then there's the Queen. The marketing ... , to secure corporate sponsorship and market the event. Click here for Q A with Phil Smith, the Queen's marketer Click here for the US view on the Diamond Jubilee However, his role is made more complex ...

Virgin Group appoints Yahoo! marketer to European role

By Sarah Shearman, 27 March 12, 08:30

Virgin Group has hired James Tipple, former vice-president of marketing for Yahoo! EMEA, to the new ... restructure, which led to the decentralisation of the internet company s global marketing function. At Virgin, Tipple reports to Ian Rowden, partner and chief marketing officer for Virgin Group, who joined ... ! six years ago as consumer marketing director for Europe. Prior to this, he worked at Vodafone for six ...

Engine Group does 'pop art' cover for this week's Marketing

By Noelle McElhatton, 20 March 12, 08:30

The feature, published on 21 March, details how the rise of the conflicted consumer is having a particular impact on FMCG brands, with those in the mid-market finding themselves squeezed from both the premium and value ends. It quotes senior marketers from Procter Gamble, Reckitt Benckiser ...

'I'm our marketing director', says Ryanair boss Michael O'Leary

By Loulla-Mae Eleftheriou-Smith, 06 March 12, 08:30

Speaking exclusively to Marketing, O'Leary said Ryanair invests "nothing" in advertising because, he claimed, it has the lowest fares on the market. He said the airline had no plans to hire a senior marketer, and admitted: "I am our marketing director". Competitors British Airways and easyJet ...

Thomas Cook streamlines affiliate marketing

By Loulla-Mae Eleftheriou-Smith, 29 February 12, 11:20

Thomas Cook is streamlining its affiliate marketing partnerships across its European markets ... The tour operator has appointed Affilinet, the specialist performance marketing company, to consolidate its European partner marketing programme with a simple and cohesive strategy across the UK, France ... Marketing that consumers will see a significant development in Thomas Cook s online presence as a result ...

TUI Travel marketing director Jeremy Ellis on keeping clear of troubled rivals

By Loulla-Mae Eleftheriou-Smith, 23 February 12, 12:00

, marketing director for the UK and Ireland at TUI Travel, is quick to argue that the similarities end after ... , and other players in what remains a challenging market. Its first-quarter results, released this month ... a 398m pre-tax loss. So, was the TUI ad designed to 'put the boot in', as Thomas Cook marketing ...