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B&Q appoints Asda marketer as marketing director

By John Reynolds, 24 September 10, 11:23

B&Q has named Asda's marketing director for communications, Katherine Paterson, as its new ... said, was to remain with the business. During her nine-year tenure at Asda, she was responsible for digital sales and retail marketing at the Walmart-owned chain. Previously, she worked in marketing ... customers. He added: "Marketing plays a vital role in this making it easer for customers to turn ...

Asda launches price guarantee

By Sara Kimberley, 28 April 10, 09:54

LONDON - Asda has turned up the heat on its high street rivals today (28 April), after introducing ... The Asda price guarantee' aims to specifically up the ante against rivals Tesco, Sainsbury ... to be cheaper elsewhere, Asda will refund the difference in the form of a voucher which can be redeemed in-store, plus one pence back for good measure'. However, Asda has conceded around 30% of its products ...

Asda acquires Netto UK stores

By Ben Bold, 27 May 10, 11:02

LONDON - Britain's second biggest supermarket, Asda, has agreed a £778m deal to buy the 193 UK ... 's commitment to its smaller stores division." The acquisition is good news for the UK's jobs market, as Asda ... The deal, which is subject to approval from the Office of Fair Trading, gives Asda a significant ... smaller store format. Netto's no-frills positioning is also close to Asda's focus on value. Asda said ...

Asda hands Owen marketing director role after Sinnock departs

By Staff, 14 June 10, 05:52

Mark Sinnock, marketing director at Asda, has left the supermarket chain. He is being replaced ... moved quickly to appoint Owen, who will look to increase the marketing efforts around the Asda Price ... Sinnock joined Asda from ad agency Fallon over a year ago and has since been responsible for UK customer marketing. The move marked a return to brand marketing for Sinnock, who had previously had stints ...

Asda plans relaunch of own-label food range

By Gemma Charles and Loulla-Mae Eleftheriou-Smith, 21 September 10, 08:30

Asda is poised to roll out a wholesale revamp of its own-label food range. ... As Marketing went to press, the retailer was set to announce the launch of 4000 quality products, backed by a major marketing push. The move is viewed by retail experts as an aggressive bid to prevent ... month of Asda s food strategy from its own chief executive. Andy Clarke, who was promoted to the role ...

New fruit juice brand to roll out in Asda

By Loulla-Mae Eleftheriou-Smith, 01 October 10, 12:55

Don Simon, the Spanish drinks company, is launching Juice Out drinks in the UK through Asda stores ... Integrated agency Life has created the brand, which markets itself as "artificial-free" and uses only natural fruit ingredients. The amount spent on marketing is undisclosed. The brand targets ... and will be sold exclusively in Asda. Roll out will begin in other supermarkets from early next year. The juices ...

Asda calls in Mumsnet to approve kids' clothes

By Gemma Charles, 20 April 10, 08:47

LONDON - Asda is giving influential online community Mumsnet the power to help gauge whether its ... and manufacturers to end 'the premature sexualisation of children through their products and marketing'. Asda asked ... clothing products. Asda's strategy has come to light only one week after a public outcry prompted ... , managing director and co-founder of Mumsnet, said George at Asda had joined brands including House ...

Asda on the hunt for chief executive as Andy Bond steps down

By Joe Thomas, 12 April 10, 12:43

Supermarket chain Asda is on the hunt for a new chief executive following Andy Bond's decision ... the retailer to its best-ever year' in 2009. Asda also said it has recorded 15 straight quarters of market ... Bendel, Wal-Mart's international marketing officer outside of the United States. Asda has a history ... at Asda. Bendel was promoted to the position from chief marketing officer at Asda In May 2009 ...

Asda eyes up brand tie for fabric softener dispensers

By Loulla-Mae Eleftheriou-Smith, 02 December 10, 12:00

Asda is in talks with a major FMCG brand-owner about participation in the roll-out of self ... are yet to be disclosed, one of the partners in the trial told Marketing that Asda is keen to roll a network of them out 'as soon as possible'. Asda is also looking to sign up an FMCG partner to brand ... McBride. Toward the end of the trial, Asda's head of corporate sustainability, Julian Walker ...

Asda overhauls online magazine

By Joe Thomas, 09 February 10, 11:10

LONDON - Asda is overhauling its online customer magazine this month as it looks to assert its ... -fareast-language:#0400; mso-bidi-language:#0400;} Asda hopes the changes, taking place over the course ... major re-development of the site since its launch April 2008. Asda's offline monthly magazine, created ... the redevelopment of the website, Asda is hoping to transfer this popularity into the online space. Asda uses its ...