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Asda marketing director reopens own-label rift

By James Quilter, 10 May 06, 12:00

Asda marketing and brand director Richard Hodgson has launched a damaging attack on branded ... Speaking at an event organised by the Chartered Institute of Marketing, at the supermarket's head office in Leeds, Hodgson described it as his job to 'undo' the marketing of brands sold in Asda stores and to drive consumers to its own-label offering instead. The speech was attended by about 60 marketers ...

Asda marketing director reopens own-label rift

By by James Quilter, 09 May 06, 08:30

LONDON - Asda marketing and brand director Richard Hodgson has launched a damaging attack ... Speaking at an event organised by the Chartered Institute of Marketing, at the supermarket's head office in Leeds, Hodgson described it as his job to "undo" the marketing of brands sold in Asda stores and to drive consumers to its own-label offering instead. The speech was attended by about 60 marketers ...

Asda marketing chief Pilling leaves after four years in post

By by James Quilter, 31 January 06, 08:30

LONDON - Asda marketing director Chris Pilling has left the company without a job to go to, after ... responsibilities under the new title of brand and marketing director. Hodgson will report to Asda chief operating ... m advertising work. Pilling joined Asda in 2002 from Telewest, where he was marketing director ... Sainsbury's, which is closing in on its spot as the second-biggest supermarket. Asda's market share ...

Staid librarians turn to Asda for marketing nous

By BINNUR BEYAZTAS, 02 July 98, 12:00

Libraries across the UK are planning to embrace FMCG marketing techniques to shake off ... Asda s home and leisure marketing manager Catriona Land discuss how the supermarket has become a top bookseller. Land will be suggesting a number of marketing initiatives which libraries can use ... Libraries across the UK are planning to embrace FMCG marketing techniques to shake off ...

NEWS BRIEFS: Promotion at Asda

05 September 02, 12:00

of corporate marketing. Robinson will report to Asda marketing director Chris Pilling.

Top Asda marketer exits to take over at Waitrose

By James Quilter, 19 July 06, 12:00

Asda's marketing director, Richard Hodgson, has sensationally quit the Wal-Mart-owned retailer ... succeeded marketing director Chris Pilling, who left Asda to become chief operating officer of First Direct ... ' the marketing of brands sold in Asda stores and drive customers to its own-label offering instead ... Hodgson will be one of the three top directors and the most senior marketer at Waitrose, although ...

First Direct parachutes in ex-Asda boss Pilling

By James Quilter, 22 March 06, 12:00

First Direct has hired former Asda marketing director Chris Pilling in the role of chief operating ... stronger sales culture within the organisation. He will also be involved in First Direct's marketing, although his appointment will not affect the position of head of brand marketing Matthew Higgins. Asda ... joined Asda from Telewest, where he was marketing director. He has been replaced by Asda brand director ...

First Direct parachutes in former Asda boss Pilling

By by James Quilter, 21 March 06, 08:30

LONDON - First Direct has hired former Asda marketing director Chris Pilling in the role of chief ... stronger sales culture within the organisation. He will also be involved in First Direct's marketing, although his appointment will not affect the position of head of brand marketing Matthew Higgins. Asda ... . Pilling joined Asda from Telewest, where he was marketing director. He has been replaced by Asda brand ...

Top Asda marketer exits to take over at Waitrose

By by James Quilter, 18 July 06, 08:30

LONDON - Asda's marketing director, Richard Hodgson, has sensationally quit the Wal ... director at Asda, Hodgson succeeded former marketing director Chris Pilling, who left Asda to become chief ... described it as his job to "undo" the marketing of brands sold in Asda stores and drive customers to its own ... of retail marketing Katherine Patterson until Asda finds an external candidate to take over the position ...

Asda boss Pilling leaves after four years in post

By James Quilter, 01 February 06, 12:00

Asda marketing director Chris Pilling has left the company without a job to go to, after four years ... responsibilities under the new title of brand and marketing director. Hodgson will report to Asda chief operating ... advertising work. Pilling joined Asda in 2002 from Telewest, where he was marketing director. He ... is closing in on its spot as the second-biggest supermarket. Asda's market share for the 12 weeks to 1 ...