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Asda marketing director quits for Very

By Loulla-Mae Eleftheriou-Smith, 29 June 11, 09:10

Asda marketing director Jon Owen has quit after a year in the post to join clothing brand Very. ... clothing brand owned by Shop Direct Group. He had been with ASDA for five years. Previously the director of marketing strategy, Owen was promoted to marketing director following the departure of Mark Sinnock in June last year . During his tenure at Asda, Owen's responsibilities have included heading up ...

Asda marketing director reopens own-label rift

By James Quilter, 10 May 06, 12:00

Asda marketing and brand director Richard Hodgson has launched a damaging attack on branded ... Speaking at an event organised by the Chartered Institute of Marketing, at the supermarket's head office in Leeds, Hodgson described it as his job to 'undo' the marketing of brands sold in Asda stores and to drive consumers to its own-label offering instead. The speech was attended by about 60 marketers ...

Asda marketing director reopens own-label rift

By by James Quilter, 09 May 06, 08:30

LONDON - Asda marketing and brand director Richard Hodgson has launched a damaging attack ... Speaking at an event organised by the Chartered Institute of Marketing, at the supermarket's head office in Leeds, Hodgson described it as his job to "undo" the marketing of brands sold in Asda stores and to drive consumers to its own-label offering instead. The speech was attended by about 60 marketers ...

Asda marketing chief Pilling leaves after four years in post

By by James Quilter, 31 January 06, 08:30

LONDON - Asda marketing director Chris Pilling has left the company without a job to go to, after ... responsibilities under the new title of brand and marketing director. Hodgson will report to Asda chief operating ... m advertising work. Pilling joined Asda in 2002 from Telewest, where he was marketing director ... Sainsbury's, which is closing in on its spot as the second-biggest supermarket. Asda's market share ...

Rick Bendel promoted to Asda's chief marketing officer

By Miranda Fitzgerald, 18 February 09, 08:30

LONDON - Asda's marketing director Rick Bendel has been promoted to a new role of chief marketing ... No one will be replacing him as marketing director and his work responsibilities will remain ... operating officer, which at the time held the Asda ad account. Today Asda reported that it had beaten its ... at such low prices. The ad, created by Fallon, showed ASDA staff turning off light bulbs and recycling, which ...

Staid librarians turn to Asda for marketing nous

By BINNUR BEYAZTAS, 02 July 98, 12:00

Libraries across the UK are planning to embrace FMCG marketing techniques to shake off ... Asda s home and leisure marketing manager Catriona Land discuss how the supermarket has become a top bookseller. Land will be suggesting a number of marketing initiatives which libraries can use ... Libraries across the UK are planning to embrace FMCG marketing techniques to shake off ...

B&Q appoints Asda marketer as marketing director

By John Reynolds, 24 September 10, 11:23

B&Q has named Asda's marketing director for communications, Katherine Paterson, as its new ... said, was to remain with the business. During her nine-year tenure at Asda, she was responsible for digital sales and retail marketing at the Walmart-owned chain. Previously, she worked in marketing ... customers. He added: "Marketing plays a vital role in this making it easer for customers to turn ...

Asda plans marketing push to back green packaging scheme

By Alex Donohue, 01 February 08, 08:30

LONDON - Asda is planning a marketing drive in the lead up to the May launch of its Green Rollbacks ... product lines for customers. It is not yet clear what specific form of marketing activity Asda will use in the run up to the launch of the scheme, which is slated to begin in May. Asda expects to generate ... environmentally friendly, with a view to including them in the Green Rollbacks scheme. These include Asda ...

NEWS BRIEFS: Promotion at Asda

05 September 02, 12:00

of corporate marketing. Robinson will report to Asda marketing director Chris Pilling.

Top Asda marketer exits to take over at Waitrose

By James Quilter, 19 July 06, 12:00

Asda's marketing director, Richard Hodgson, has sensationally quit the Wal-Mart-owned retailer ... succeeded marketing director Chris Pilling, who left Asda to become chief operating officer of First Direct ... ' the marketing of brands sold in Asda stores and drive customers to its own-label offering instead ... Hodgson will be one of the three top directors and the most senior marketer at Waitrose, although ...