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NEWS: Ex-Telegraph group marketing director takes M&A position

15 December 95, 12:00

David Pugh, the former marketing director of the Telegraph group, has joined the poster contractor ... David Pugh, the former marketing director of the Telegraph group, has joined the poster ... -strong marketing department will report to him. Colm O Cuilleanain, the chief executive of M Cuilleanain ... needs to take a more aggressive position in the coming year to keep its market share. ...

NEWS: Sega Amusements to begin search for agency in new year

15 December 95, 12:00

search following the appointment of its first head of marketing. ... search following the appointment of its first head of marketing. James Bidwell, who joined from ... at London s Trocadero Centre next summer with an estimated marketing budget of pounds 1 to pounds 2 ... is responsible for developing marketing strategy in the UK and overseeing its subsequent spread through ...

The highs and lows of 1995’

By STEFANO HATFIELD, 15 December 95, 12:00

Morley Marketing sold out and Ivana and Donald got together for a pizza ... Vodka...Don White of pneumonia...Kevin Morley Marketing sells to Lintas...Redwing Films closes down ...

NEWS: HOTLINE

15 December 95, 12:00

The threat of new draconian curbs on the direct marketing industry has lifted following a vote ... The threat of new draconian curbs on the direct marketing industry has lifted following a vote on Wednesday in which the European Parliament rejected attempts to impose heavy restrictions on cold calling ... which will allow every legitimate direct marketing operator to carry on unhindered . TV ...

MEDIA: MEDIA CHOICE

15 December 95, 12:00

article on the small-car market. The VW Polo came top in the magazine s ranking of small cars and the ad ... Marc Mendoza, the media director of WCRS, chooses the VW Polo ad that appeared on a spread in this month s issue of the BBC s Top Gear magazine. VW took a double-page spread straight after the Top Gear article on the small-car market. The VW Polo came top in the magazine s ranking of small cars ...

INTERACTIVE: NEW-MEDIA CLINIC; Why client ignorance is behind the struggle to become interactive

By DAN O’BRIEN, 15 December 95, 12:00

to market with a patchily implemented, semi-obvious idea that he or she will then flog to a client ... to market with a patchily implemented, semi-obvious idea that he or she will then flog to a client ...

CLOSE-UP: CLIENT OF THE WEEK; New view at Carlsberg-Tetley

By KAREN YATES, 15 December 95, 12:00

-old toilet paper-to-snacks marketing professional is firmly at the top end. Carlsberg-Tetley, in fact ... was the drawcard that first pulled Wright into the booze world. The beer market is changing so rapidly, he enthuses. It s a great challenge to bring grocery marketing techniques into it ...

NEWS: Dulux launches dollars 50m global pitch

By HARRIET GREEN, 15 December 95, 12:00

s retail marketing manager, Kitty Hulme. The ultimate decision will come down to Hulme and ICI Paints ... and Ireland, and in several other markets across Europe. The two-way pitch effectively means ... Dulux dog being rolled out worldwide. In the US, Dulux is marketed under the name Glidden, although ...

NEWS: PHD lands media task for UK Gold

By CLAIRE BEALE, 15 December 95, 12:00

a pitch and will take on the account early next year. Ian Riley, UK Gold s marketing ... . Next year will see a change in the way that UK Gold is advertised and marketed, he said ... is understood to be planning a more mainstream advertising and marketing drive next year. The channel ...

MOVERS

15 December 95, 12:00

Finance, the in-house storecard company for the Kingfisher group, where he was head of marketing ... Direct Advertising, the direct marketing wing of the Warrington-based Quadrant Advertising and Marketing. Originally from Toronto, Canada, she was previously a senior account executive ...