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TOP 100 ONLINE MEDIA PROPERTIES: How to win hearts, minds and wallets

By SIMON MORRIS, co-founder and director of 365 Corporation, 31 December 99, 12:00

advertising to establish the 365 brand as well as providing platforms and opportunities for marketers ... and geeks and changed it forever into a mainstream, populist medium. Marketers have also demonstrated ... the internet more creatively. Online campaigns are now an integral part of the marketing mix ...

TOP 100 ONLINE MEDIA PROPERTIES: The Top 100 - The traffic is getting heavy

31 December 99, 12:00

users Advertising hosted: Banners, e-commerce, sponsorship, joint marketing, tenancies Rate (cpm ... , dhtml, superstitial, web marketing, hot media, Flash Rate (cpm): pounds 25 Contact: Jonathan Bill ... , Shockwave, active ads, html, dhtml, superstitials, web marketing, hot media Rate (cpm): pounds 25 ...

Signal FM relaunches

By MediaWeek, 21 December 99, 12:00

. "We want to create a unique sound to differentiate Imagine Fm in this crowded market." The change ...

CAMPAIGNS: Event Marketing - Playboy leaps to cyber world

By JOHN FRANK, 20 December 99, 12:00

Client: Playboy Enterprises (Chicago)

Weekly Web Watch: eBay: world’s most compelling and entertaining flea market

By CLAIRE ATKINSON, 20 December 99, 12:00

, or even the world s biggest flea market. It is compelling entertainment. For some, it can ... be sobering, however, just as walking around a flea market can be a melancholy experience, with the passions ...

MARKET FOCUS: PENNSYLVANIA - The Pennsylvania PR story. Although Pennsylvania is a major

By KELLEY CROWLEY, 20 December 99, 12:00

. Firms like ours have grown largely on the strength of the middle market in Pennsylvania - businesses ... and flex with market demands. Bigger agencies, however, don t always have the economic elasticity ... Second at Amoco. When Amoco merged with BP, they changed their C-store marketing approach, which ...

Government sets meeting dates to clarify PR process

By CAROLYN MYLES, 20 December 99, 12:00

muddled marketing processes. ... muddled marketing processes. Early next year, the Gen-eral Services Administration (GSA) - a gatekeeper for many government contracts - will hold two meetings, one for those who have done marketing ... already qualified for federal business. The GSA wants to learn more about various marketing ...

Homepage.com hooks MTV exec

By AIMEE GROVE, 20 December 99, 12:00

hi-tech start-up, former MTV Online and DreamWorks marketing pro Tonya De Gance has joined Homepage ... of a hi-tech start-up, former MTV Online and DreamWorks marketing pro Tonya De Gance has joined Homepage.com as VP of marketing. De Gance spent the past year as director of marketing ... home pages, De Gance will be responsible for all aspects of marketing and communications, including ...

Motorola calls on PMK to reach the stars

By AIMEE GROVE, 20 December 99, 12:00

launched a multimillion-dollar marketing and publicity push to court Hollywood s elite. ... LOS ANGELES: Seeking to undercut Nokia s current status as cell phone to the stars, Motorola has launched a multimillion-dollar marketing and publicity push to court Hollywood s elite ... outreach efforts, working alongside Harrison significant - in the millions. Some of the marketing ...

BET considers firm hire for image blitz

By CAROLYN MYLES, 20 December 99, 12:00

minority-targeted media conglomerate, is launching an extensive marketing effort and may be looking for a ... WASHINGTON, DC: Black Entertainment Television Networks (BET), far and away the country s largest minority-targeted media conglomerate, is launching an extensive marketing effort and may ... anniversary. Lewellen said the company will likely focus its marketing efforts on educating trade ...