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Red Devils recruit Mickey Mouse guru

By MediaWeek, 23 December 03, 12:00

of highly regarded marketing executives, including ITV's commercial and marketing director Jim Hytner ...

Merry Christmas and a prosperous new year

19 December 03, 12:00

respectively. 2 Volkswagen turns to viral marketing for 'bollocks' ad Jennifer Whitehead, Brand Republic 30-09-2003 LONDON - Volkswagen has turned to viral marketing to get its latest advertising seen ... the popstar says they are... too naked. 6 Sorrell says one-size-fits-all marketing has gone too far ...

THE BOOK OF LISTS: The 10 best radio shows

19 December 03, 10:45

market share of any commercial radio station in London. 3. Chiller Cabinet, Classic FM What ...

THE BOOK OF LISTS: The 10 best print launches

19 December 03, 10:30

company in the pre-teen stationary business. Phenomenally successful in the pre-teen girls market, Make ...

Boots in controversial tie-up for Atkins range UK launch

By Gordon MacMillan,, 19 December 03, 09:00

diet, according to an OMD Snapshots survey conducted exclusively for Marketing. The Atkins range has ...

THE BOOK OF LISTS: The 10 best UK posters

19 December 03, 08:30

This is a typically confident and edgy approach from one of the leaders in the draught lager market ...

Ford StreetKa - a new star shines over the old brand

By Professor Angus Jenkinson and Branko Sain, 19 December 03, 12:00

Marketing and Branko Sain, Research Fellow in Integrated Marketing at Luton Business School. ... now considers lifestyle PR a key component of their marketing mix. This has generated additional ... for commercial or press campaign. Executive takeaway The Integrated Marketing learning points from this case ... been proved effective. The marketing communications objective of idea forming has been achieved though ...

Post Office set for ad boycott of MoS over rural closures

By Mark Kleinman,, 18 December 03, 11:00

marketing blitz because of the newspaper's campaign against the closure of rural Post Office branches. ... consumers to accomplish life's mundane tasks. A source told Marketing the campaign's press element would ... by the strapline 'It's the little things that make the big things happen'. Post Office sales and marketing ...

Project Tyson launches with ad schedules booked solid

By Claire Billings,, 18 December 03, 11:00

market-shaping opportunity to target young men in a totally unique way." The magazine has been under ... assembled in the men's market. The team combines Emap expertise with new experience from a range of relevant ...