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Below the Belt: Adopt a marketeer for X-mas

31 December 04, 12:00

Everyone has it in for marketeers. Big supermarket chains won't give marketeers shelf space anymore ... Marketeers, the cucumber that is, not the folks that entice you to buy things you don't need ... British vegetables are at risk because supermarkets stock varieties not for their taste (which marketeers ... the marketeer you truly love, the perfect gift may be the marketeer, which is "slender, smooth and tapered ...

Think Tank: Marketing to women - The gender factor

By Peter Crush, 31 December 04, 12:00

's Think Tank finds out if marketers are missing a trick. ... specifically to them. Surely, in the face of increasing pressure to maintain response, marketers must ... , this was a more complex debate than that. "As soon as you hear the phrase 'marketing to women' the danger ... about while you can'." And he isn't alone. "We tailor our communications," says Sarah Mason, marketing ...

Moving up: Career ladder - Meerkat Marketing Communications

31 December 04, 12:00

Alasdair Robertson has been promoted to account director at Meerkat Marketing Communications. He

Moving up: Career ladder - Experian Marketing Services

31 December 04, 12:00

Gillian Buttree has been promoted to marketing director at Experian Marketing Services. Previously

Head to Head: Direct mail has never been more targeted

31 December 04, 12:00

YES - JUSTIN SKINNER, MARKETING MANAGER, GREEN FLAG ... Effective targeting is the Holy Grail for direct marketers. We've certainly been talking about ... to say that marketers have realised the error of their ways and the damage inflicted on their brand ... available exists as a direct result of the ER opt-out clause. Any direct marketer would be foolish ...

Profile: Message on the Move - Spreading the good word

By Peter Crush, 31 December 04, 12:00

Direct marketing Christianity is no easy task, but it obviously helps if you're on the move. ... you're a religious group and exist in an increasingly agnostic world, direct marketing faith might ... of the UK's oldest users of direct marketing. It began in 1883, when it launched as The Tramcar and Omnibus ... 't normally go to church. In charge of its marketing is Peter Martin, who has spent most of his life working ...

News analysis: Overseas mail wastes pounds millions

By Peter Crush, 31 December 04, 12:00

Research reveals poor data is at the root of errors costing marketers millions. ... Direct marketers are wasting £195m in postage costs alone by sending out wrongly addressed international mail. This is the finding of research undertaken for Marketing Direct magazine by international data processing company Global DM. The research projected the work Global DM typically has to do ...

Survey labels financial ads 'dull'

By Peter Crush, 31 December 04, 12:00

The finance sector worries that new rules may make services harder to market. ... convinced. While he believes this might still be the case in the credit market, on the investment side, he says: "It is almost impossible to have an idea." Nichol accepts that marketers could be put off ...

Editor's Note: Prospecting for clients

By Bill Britt, Editor, Marketing Direct, 31 December 04, 12:00

Every company continually loses customers. Sometimes they find a competitor that offers a product or service that is better, cheaper, or quicker than your own. Or maybe they've entered a different lif...

Envelopes: Envelopes get personal

By Bill Britt, 31 December 04, 12:00

Better response rates are every marketer's dream. Digital printing offers the customisation ... Envelopes are anything but personal. Marketers are beginning to combine customer lifestyle, geo ... an envelope (see "Personalising digital print" Marketing Direct, November 2004), but examples of personalising ... -to-one campaigns. Nicholas Green, a director of London Digital Marketing, says his company, which has partnered ...