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IPG's Krakowsky receives promotion

By Hamilton Nolan, 31 December 05, 11:19

Additionally, Ron Sugarman, svp and director of Interpublic's Center of Marketing Intelligence (CMI), who joined Interpublic Group in 1962, has retired, effective December 31. Robin Feuerstein, currently vp, and director of information services for CMI will succeed him. The holding company also ...

Shell to promote diesel at various events in '06

By Karl Greenberg, 29 December 05, 07:43

," in Pasadena, CA on January 3. Dan Little, Shell's US fuels marketing manager and other Shell executives ...

PR's leaders must go global - literally - to succeed

By Carlos Lareau, 29 December 05, 08:04

the two traditional market-makers: the US and the UK. PR is indeed a global business, one where large ... , contacts, insights, and - in one word - "belonging" to the national markets that are important to our ... -so-bemoaned commoditization of our business will come from places we have until now considered "export markets ...

Diamond steps into crisis mode as product recall follows pet deaths

By Michael Bush, 29 December 05, 03:17

on marketing and PR efforts for Diamond. ...

Brand 2.0

By Andrew Gordon, 29 December 05, 03:17

together after a rough 2005. The company's efforts in the digital music and MP3 player markets seemed like ... . In an increasingly crowded and competitive market where consumers are much savvier than they were just a few years ... of such high-end products on the market, and "me too" is not a brand. In 2005, CNET/News.com executive ...

NHTSA educates drivers about the perils of 'buzzed' driving

By Karl Greenberg, 28 December 05, 06:38

in 86% of designated market areas. Furthermore, according to a Nielson study, 25% of viewers who saw ...

Burson taps O'Neill to boost US brand marketing division

By Mark Hand, 28 December 05, 03:47

NEW YORK: Burson-Marsteller has hired Chris O'Neill as chairman of US brand marketing. He ... O'Neill is succeeding Linda Recupero, who left the firm last summer. He was previously director of worldwide communications and marketing for Inter- public Group's Octagon Worldwide. Prior to Octagon, he was VP of global marketing communications for MasterCard International, where he worked on the "Priceless ...

Murray joins Bank of the West as its first comms head

By Andrew Gordon, 28 December 05, 02:43

Also joining the $1.7 billion company is Patrice Smith as VP of marketing communications. Smith was previously director of corporate communications at Blue Shield of California. "This company is in a growth and expansion phase that will ideally see it become twice as large within the next 10 years," said Murray ...