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Brand Republic's top stories of 2007

By Daniel Farey-Jones, 21 December 07, 04:00

-up of 2007 as told through some of the site's most-read stories, from Brand Republic, Campaign, Marketing ... it s all going to crash again because there is too little online adspend to support the market ... This year green went mainstream as a marketing issue, but readers picked up on two cautionary tales ... said the message conflicted with Unilever s Lynx/Axe marketing. Onslaught , the follow ...

Getting the best from budgets in belt-tightening 2008

21 December 07, 12:45

If 2007 was the year when the direct marketing industry recognised the need to reduce its carbon ... faltering housing market. The rise in manufacturing costs is also being passed on to consumers via increased ... -essential items. Against this backdrop, marketers are going to have to think smarter in the year ahead ... continue. But if things do take a turn for the worse, it will be vital for marketers to convince the budget ...

Time Out turns to agency backing

By Gemma O'Reilly, 21 December 07, 11:29

of magazine marketing Catherine Demajo. We ll celebrate our 40th anniversary, launch five additional ... ). The SPA Way will report into group marketing director John Luck. ...

FD in Irish agency swoop

By David Quainton, 21 December 07, 11:23

it advises many of the country s leading companies and business leaders but also in overseas capital markets where FD has a market leading presence, including New York, London and Hong Kong. K Capital Source ...

Talk of the year: celebs, Big Brother, Facebook, careers and ads

By Bill Britt, 21 December 07, 08:30

Are digital agencies coming unstuck? Mapping out a career in marketing Instructions for American Admen in Britain 2007 Campaign i-Q: Asda or Tesco, who has done the best ad? Guinness is sinking. I know! Let ...

Aegis retains Pernod Ricard's $200m global media account

By Jacquie Bowser, 21 December 07, 10:25

Aegis, which pitched against Publicis Groupe s Optimedia and WPP Group s MindShare, will handle the account in seven European markets. The markets include the UK, France, Germany, Italy, Ireland, Belgium and Scandinavia, in addition to China, the Philippines and Canada. Aegis Carat network will continue to handle ...

US regulator clears Google to acquire DoubleClick

By Jacquie Bowser, 21 December 07, 08:55

The Federal Trade Commission voted to refrain from blocking the deal and said that Google and DoubleClick are not direct competitors in any relevant antitrust market . However, the deal still faces a challenge by the European Commission s Competition Unit and Google said it would not complete the takeover ...

Clear Channel Singapore hire

21 December 07, 03:34

SINGAPORE – Clear Channel Singapore has appointed Amanda Woo as its marketing manager. ... Woo will take on communications duties for the outdoor advertising company from January 2008. She joins Kelly Khoo, the marketing director and Low Sing Yee, the team s other marketing manager. Commenting on the appointment, Khoo said, Clear Channel is entering an exciting period of growth and Amanda ...

Elvis scoops Virgin Holidays £12m ad account

By Jacquie Bowser, 20 December 07, 03:40

marketing, back in October. Integrated agency Kitcatt Nohr, which re-pitched for the business, held the account since early 2004. The review follows a restructure of the marketing department earlier this year, after the arrival of marketing director Andrew Shelton in 2006. Shelton said: Kitcatt Nohr Alexander ...