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Digital Cinema Media replaces branding iron idents

By Nicola Clark, 22 December 08, 12:00

created by Red Custard Music. Fleur Castell, marketing controller at DCM, said the new idents will be a ...

Innocent outlines 2009 marketing plans

By Joe Thomas, 17 December 08, 12:00

LONDON - Innocent are planning the launch of a £8m marketing campaign for 2009, which will kick off

TUI unveils new positioning

By Alex Brownsell, 16 December 08, 12:15

holiday. First Choice, conversely, will ensure that future marketing appeals to young families ... , digital and direct marketing. Following the high-profile failure or XL Leisure this year, the print ads ... Williamson, who stepped up from the position of marketing and product director in October. In 2007, TUI AG ...

Marketing's Field Marketing Agencies League Table 2008

By Staff, 12 December 08, 05:45

The traditional roles of field marketing agencies - product sampling and data-based merchandising

Marketing's Market Research Agencies League Table 2008

By Staff, 12 December 08, 05:30

Rather than suppliers of raw data, research agencies want to become long-term strategic advisors to brands. But, at the same time, they are under increasing pressure to supply insight that can be inst...

Marketing's Sponsorship Agency League Tables 2008

By Staff, 12 December 08, 05:00

It has been a big year for sponsorship, with the Olympics leading a host of major sporting events, and music events continuing to grow in popularity. Despite concerns about an economic slowdown, the s...

Marketing's Digital Agencies League Table 2008

By Staff, 12 December 08, 12:00

As marketers feel the squeeze, digital agencies are bullish about their prospects, with advertising

ASA study finds food ads comply with childhood obesity code

By Miranda Fitzgerald, 11 December 08, 01:25

LONDON - UK advertisers are obeying the code for marketing junk food to children, according to a

Royal Bank of Scotland to provide free financial advice

By Alex Brownsell, 11 December 08, 12:55

The new service is likely to form an integral part of the brand's advertising and marketing strategy in 2009, according to a report in the Financial Times. From tomorrow, members of the public ... use in difficult times,' said Gordon Pell, chairman of regional markets at RBS. Following October ...

Biggest brands: Top 100 advertisers 2008

By Amanda Nottage, 11 December 08, 09:53

P G spent just under 203m on advertising in 2007, to retain the number one spot in Marketing ... spent 54.8m, up 66.2%, to fight for a higher portion of market share. For an abridged version ... by advertiser of their spend on TV, press, radio, cinema and outdoor, see the 20 February issue of Marketing ...