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LG leverages sponsorship of London's New Year's Eve fireworks

By Staff, 29 December 08, 01:30

skills to find work. LG Electronics UK and Ireland marketing director Andrew Warner said: Working ...

Sweaty Betty awards affiliate marketing account to LinkShare

By Fiona Ramsay, 29 December 08, 10:30

and drive online traffic with a new affiliate marketing programme. ... The appointment marks the first affiliate campaign by Sweaty Betty, which will use LinkShare's network to promote web offers and introduce new collections, as well as strengthening relationships with existing customers. Nicola Huet, head of direct sales at Sweaty Betty, said affiliate marketing would ...

Pressure group accuses food marketers of distributing misleading information in school

By Gemma Charles, 29 December 08, 08:30

LONDON - Vimto and Hovis are among the brands whose educational marketing activity have been ... In a report called Through the back door', the Children's Food Campaign levels heavy criticism at school-focused promotions which it says accounts for 300m a year of UK companies' marketing spend. According to the report, two thirds of the curriculum packs that the Children's Food Campaign surveyed ...

Fiat realigns £150m media business into WPP

By Arif Durrani, 24 December 08, 05:45

comes less than four years after Sir Martin Sorrell's marketing group took a 49% stake in the in ... , the Italian carmaker admitted to being caught in "the perfect storm" of adverse market conditions this summer ...

Mighty Boosh star lends voice to £30m More Th>N campaign

By Alex Brownsell, 24 December 08, 11:15

as it looks to overhaul its brand and ditch its traditional mascot-led marketing. ... - and below-the-line media later in the year, will run throughout 2009. Marketing director Pete Markey said that, with major brand campaigns expected from many of More Th n's competitors, the marketing needed a ...

News Corp seeks waiver to raise stake in German TV group Premiere

By Staff, 24 December 08, 09:10

it would only back refinancing if Bafin, the German market regulator, waived rules demanding a full ...

Exeter Friendly Society launches medical insurance campaign

By Alex Brownsell, 24 December 08, 08:30

The campaign, created by London-based marketing agency Arthur, challenges the limitations of other providers in the sector by questioning, Will your private health cover run out when you most need it?' Media for the campaign, which rolls out across national and specialist publications, was planned ...

Jammie Dodgers links with Red Nose Day

By Ed Kemp, 24 December 08, 08:30

Burton's Foods, which owns the children's biscuit brand, is supporting its partnership with Red Nose Day through a 750,000 marketing push that builds on next year's theme - Do Something Funny for Money! From January through to April, it will run a marketing campaign that includes in-store promotions ...

Brand Republic's top stories of 2008

By Staff, 24 December 08, 08:30

-read stories from Brand Republic, Campaign, Marketing, Media Week and Revolution. BR readers ... to share , apparently an attempt to take on the pizza market -- perhaps this panicked Pizza Hut into its ... with its new designer uniforms in April but was still voted most hated brand in Marketing's 2008 ...

Horlicks sponsors weekday GMG Smooth Radio show

By Dan Leahul, 24 December 08, 08:15

The campaign will promote Horlicks current marketing strategy as a night time beverage for people's everyday "wind down" routine. Horlicks will have an online presence on the Smooth Radio websites , including a dedicated microsite and display advertising. The sponsorship will be coupled with a song ...