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The week in marketing

08 December 09, 12:00

by acts from this year's X Factor. Ed Kemp on sports marketing at marketingmagazine.co.uk - Ballantine ... has appointed Juliet Blackburn as director of consumer marketing. Blackburn joins in the new role from ... Prime Minister Gordon Brown has announced plans to halve spending on consultancy costs and cut marketing ...

Marketing Mole: Name that brand

08 December 09, 12:00

This shampoo brand, owned by Procter & Gamble, was launched in the US in 1961. The brand's latest Harry Enfield-voiced TV ad uses the line 'Don't break up with your hair.'

Marketing Mole: Who does Google think you are? - Kevin Peake, Marketing director, Npower

08 December 09, 12:00

- The first result links to Npower's Kevin Peake's up-to-date LinkedIn profile.

Brand in the news: SodaStream

By Marcus Waley-Cohen, Co-founder, Firefly Tonics, 08 December 09, 12:00

Is there a place for SodaStream in the crowded carbonates market?

Lurpak drafts brand guide

08 December 09, 12:00

director of Lurpak. 'Lurpak is a premium brand, and achieving consistency across all our marketing ... % market share in 2008. ...

HMV names head of online

08 December 09, 12:00

In the role, which has been expanded, Hughes will lead a 15-strong online content and display team within the HMV marketing department. She will report to HMV marketing director Graham Sim. The appointment follows the departure in September of former head of online Justin Moodie, who left to join BSkyB ...

Burton's hires design agency

08 December 09, 12:00

of biscuits as part of a wider £2.5m marketing push. ...

BMW reviews UK advertising account out of WCRS after 29 years

By Staff, 03 December 09, 01:30

LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing

Asda awards job to eCircle

02 December 09, 12:00

Asda has appointed eCircle to work on its email marketing programme as the retailer looks to step ... The brief covers Asda.com, Asda Financial Services and Asda Direct, as well as George and its customer title, Asda Magazine, published by Publicis Blueprint. eCircle will work on the strategy alongside Asda's digital agencies, which include Razorfish and AWA. Asda, which is the UK's second ...

The week in marketing

02 December 09, 12:00

a Christmas-tree shortage as European producers shun the UK market. The problem is being blamed ... announced it aims to offer £250m-worth of price cuts in the run-up to Christmas. Rival Asda pledged to cut ... . Watch the ad at marketingmagazine.co.uk - Google in SmartAds Google has joined digital marketing ...