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WPP lands 'Obama agency' Blue State Digital
will bring distinctive skills to WPP Digital through its formidable presence in cause-based marketing, its ...
Nikon Coolpix to sponsor Hollyoaks for 2011
with the strapline "I am a party animal". Jeremy Gilbert, group marketing manager at Nikon UK, said: "Nikon ... rise in market share for our Coolpix products. "'Hollyoaks' continues to provide Nikon with access ...
Facebook video traffic surpasses Yahoo!
, with completion rates for brand marketers at 47%, broadcasters at 44%, and online media properties, such as blogs, at 45.9%. Viewers are most engaged on weekdays, peaking on Wednesdays. By category, brand marketers ...
Paper Round (23 December) - Which clients are advertising in the national press?
Asda kicks off its advertising for Boxing Day, Morrisons boasts its British credentials ... Asda looks past Christmas with Boxing Day deals on TVs, advertising in the Daily Mail, The Sun, the Daily Mirror, the Daily Telegraph and The times. Morrisons is running full-page ads to emphasise its British credentials, assuring readers that its beef, pork, lamb and poultry are all 100% British ...
Samsung to give diamonds away with new handset
Darbon, channel marketing manager at Samsung, said: "The concept of giving 02 customers an actual diamond ... marketing appointments to push its mobile and Samsung Tab tablet products last month. ...
Loaded gets redesign and 'pint sized' edition
will be nationally distributed with promotions in WHS High Street, WHS Travel, Asda and Shell. It will be on sale ...
O2 plans Near Field Communication launches in 2011
According to Tim Sefton, business development director at O2 since a marketing shake-up earlier ... presents several new opportunities for marketers. NFC is similar to Bluetooth, allowing mobile devices ... . O2 is currently developing its proximity marketing concept, where it sends offers to customers based ...
FT names Apple's Steve Jobs as 'Person of the Year 2010'
A panel of senior FT editors declared Jobs their person of the year after recognising that more than two-thirds of Apple's sales come from products that didn't exist eight years ago. The chief executive is credited with having breathed life into new markets and sectors, including digital media ...
VisitBritain to roll out global marketing campaign in 2011
VisitBritain, the national tourism agency, has announced plans to roll out a global marketing ... . The board plans to capitalise on these events and showcase Britain in a global marketing campaign, targeting America, Europe, and developing tourism markets such as India and China. Visitors to the UK ... campaign to target markets that traditionally provide fewer visitors to the UK. Promoting a "classic ...
Lexus to re-position around 'progressive luxury'
Toyota-owned premium car marque Lexus is to planning to unify its global marketing around the theme ... for global marketing and product planning at Lexus, said it is important that each of Lexus regional marketers is reading from "the same page" to achieve brand consistency. "It's very simple when you have one market. You have multiple regions now like Europe wanting one direction, Japan another and China ...
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