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Tesco readies Clubcard scheme for web revamp

By Rachel Barnes, 26 October 10, 09:03

the change would give consumers 'simpler access and greater choice'. Alison Wright, senior marketing ...

Coca-Cola axes Rooney campaign following prostitute allegations

By Mark Banham, 04 October 10, 09:36

marketing plans on Coke Zero. Given the situation at that time, we did not feel it was appropriate to run ... , was the face of supermarket giant Asda. In February, Rooney starred in an advertising campaign for Coca ...

Foster's set to remake British comedy shows

By Gemma Charles, 16 August 10, 06:22

Foster's is to extend its humour-based marketing strategy by reviving a series of classic British ... , Foster s marketing manager, cited I m Alan Partridge and The Fast Show as examples of the type of show ... , created by design agency BrandMe, will be rolled out across all Foster s marketing material ... , Foster s marketing spend will increase by 35% over the next five years. Click here for Editor ...

Tune Group to sponsor Premier League refs

By Mark Banham, 06 August 10, 09:45

Tune Money, a more visible presence in the UK market. Tune Hotels will open its first European hotel ... , by establishing its brand in such a mature, competitive market as the UK. With Tune Hotels opening its first ...

The iPad bandwagon rolls into town

By Ben Bold, 28 May 10, 09:30

Accordingly, there are myriad brands making their iPad apps available today, including Sky, the FT and Marvel Comics. Unsurprisingly, and in keeping with hopes that the iPad can turn around the fortunes of the media industry, many of the apps entering the market are from publishers. Marvel Comics has tapped ...

Asda acquires Netto UK stores

By Ben Bold, 27 May 10, 11:02

LONDON - Britain's second biggest supermarket, Asda, has agreed a £778m deal to buy the 193 UK ... 's commitment to its smaller stores division." The acquisition is good news for the UK's jobs market, as Asda ... The deal, which is subject to approval from the Office of Fair Trading, gives Asda a significant ... smaller store format. Netto's no-frills positioning is also close to Asda's focus on value. Asda said ...

Special Report: Affiliate Marketing - Battle of the brands

By Kim Benjamin, 13 May 10, 12:00

Mobile phone operators such as Vodafone and Orange now rely on affiliate marketing to convert ... surprise then that brands in this sector are among the UK's biggest-spending affiliate marketers, relying ... in the market for a new mobile phone are price-savvy and internet-literate, meaning they will look around for the best deal. Through affiliate marketing, mobile phone operators can tap into a series of websites ...

Masterclass: Personalised ads

By David Tiltman, 13 May 10, 12:00

with having their web usage tracked. So how should marketers approach behavioural targeting? And how can ... advertising and retention-focused below-the-line marketing. The company's e-marketing manager, Ian MacDonald ... in the market. Like Gierlinska, he believes the lack of clarity about what targeting is and what marketers can ...

Google watch - Google quits China and buys UK's Plink

13 May 10, 12:00

search market. The acquisition follows comments from Google executives that the search giant is aiming ...

Digital Work: From brief to browser

13 May 10, 12:00

, local Hasbro markets were expected to develop their own media plans around the Monopoly initiative ... heighten word of mouth around the launch of the kit. With no additional offline media or marketing spend ...