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Heathrow creates 'royal runway' for Diamond Jubilee

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:25

will be collected from consumers to be sent to the Queen. The activity comes amid a Heathrow marketing campaign ...

Nivea signs Euro 96 team mates for skincare push

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:05

In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand and David Seaman. The three players are shown shaving in front of the bathroom mirror, while ...

Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

the car. Toyota is planning to bring its UK marketing into line with its 'Always a Better Way ...

Are you suffering from a digital eating disorder?

By Nicola Clark, 25 May 12, 11:30

, but also a host of questions for forward-thinking marketers. Some marketers have already privately ... is Marketing's head of features. Follow her on Twitter: @nickykc. ...

NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

of the latter sport in the UK. Nonetheless, the NBA views the UK as a key market to grow the brand. In March ... - this time for Olympic gold - a major marketing push is under way, as its bosses aim to shake off its niche-sport image. Marketing spoke to Darrell McLennan Fordyce (right), senior director, marketing communications ...

Trading places: this week's people moves

By Daniel Farey-Jones, 25 May 12, 09:10

Former Mars marketer Jenny Ashmore leaves Yell, while James Murphy is installed as chief executive ... at the agency. ( Campaign ) Marketing Thomas Cook has appointed a new group chief executive, ending its ... of Premier Farnell , the Leeds-based engineering company, has been appointed to the role. ( Marketing ... marketing team. ( Marketing ) British Airways has promoted Hamish McVey from brand and design manager ...

Think BR: The search for white space

By Will Landell Mills, 25 May 12, 08:30

, Ipsos Marketing. ... White space is the marketing term for unmet needs. White space is the place where business grows ... brought a new market into existence overnight - segmentation and focus groups were not required. Most ... were obvious and as soon as the technology was ready the markets blossomed. The needs were pressing ...

Brand barometer: Coffee shops, which one is most prominent online?

By Gemma Charles, 25 May 12, 08:30

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

marketing programmes doing to grow the category?' This not only changed the definitions of brand success ... Europe marketing director for gin at Diageo. Today, via social-networking platforms such as Facebook ... brand manager, I was master of a few marketing disciplines: basically TV and press advertising,' agrees ...

Lufthansa introduces Berlin routes

By Loulla-Mae Eleftheriou-Smith, 24 May 12, 11:50

Lufthansa has created a digital and direct marketing campaign to promote its newest route ... , Birmingham, student marketing initiatives across the two universities campuses and social media activity ... marketing activity outlining the values and benefits of Lufthansa as an airline carrier, while pegging Berlin as an "unexpected destination". Dirk Schreier, marketing and pricing manager, Lufthansa UK ...