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Foster's set to remake British comedy shows

By Gemma Charles, 16 August 10, 06:22

Foster's is to extend its humour-based marketing strategy by reviving a series of classic British ... , Foster s marketing manager, cited I m Alan Partridge and The Fast Show as examples of the type of show ... , created by design agency BrandMe, will be rolled out across all Foster s marketing material ... , Foster s marketing spend will increase by 35% over the next five years. Click here for Editor ...

Nickelodeon UK brings out SpongeBob app

By Jacob Mathias, 13 July 10, 02:25

apps to market. Roy Edmonds, Nickelodeon's digital director, said: "This is a great opportunity ...

Talk Talk hires Project Canvas architect Chakkara as head of online

By Mark Banham, 02 July 10, 03:11

in the development of the iPlayer and Project Canvas. Prior to the BBC he was marketing director at NDS ...

The iPad bandwagon rolls into town

By Ben Bold, 28 May 10, 09:30

Accordingly, there are myriad brands making their iPad apps available today, including Sky, the FT and Marvel Comics. Unsurprisingly, and in keeping with hopes that the iPad can turn around the fortunes of the media industry, many of the apps entering the market are from publishers. Marvel Comics has tapped ...

Profile: Anna Rafferty, managing director, Penguin Digital

By Andrew McCormick, 13 May 10, 12:00

the market," she says. "That's what drives the appetite for it. So the iPad will change everything ...

Rajar chief executive de la Bedoyere to join RSPCA

By Mark Banham, 12 May 10, 01:44

augmented reality in its marketing activity last October, as part of its Big Stop Circus push. ...

Andrew Walmsley on Digital: Why old and new don't mix

By Andrew Walmsley, 12 May 10, 12:00

to be for many advertisers, procurement departments and media agencies ('Media agency meltdown', Marketing, 28 ... that is accepted by agencies, procurement, marketers and auditors. It is a framework that they can all work ... this via undeclared discounts). Procurement departments get to report low numbers. Marketers get ...

Women on top

By Nicola Clark, 11 May 10, 12:01

ones. Among the most worrying aspects for brands was the finding that almost 50% of this core market ...

Jeremy Lee on Media: Context is everything

By Jeremy Lee, 05 May 10, 10:00

long time ago. While this has made the job of marketers harder, it has given ad revenue-dependent media ... been so successful, the format has proved a reasonably useful addition to the marketer's toolbox, and a ... is associate editor of Marketing. Read his blog at marketingmagazine.co.uk 30 SECONDS ON ... The Krypton ...

Andrew Walmsley on Digital: Make your affiliations pay

By Andrew Walmsley, 05 May 10, 12:00

Affiliate marketing is a highly effective channel, as long as you actively engage with the partner ... With an estimated 4bn in sales last year, affiliate marketing is now a serious channel to market ... the wrong people, and don't even know it. The commonest misconception about affiliate marketing is that it's risk-free. The theory goes that by paying affiliates on a cost-per-acquisition basis, marketers assume ...