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Kantar releases grocery data app

By Jacob Mathias, 10 August 10, 03:11

The free app, aimed at sales, media and marketing professionals, enables users to access the most up-to-date sales and market share figures for all the major UK grocery retailers including Tesco ... , with an update due on 17 August, users can obtain data from the past three years. Kantar provides market ...

Branson to join in Virgin Trains zombie game

By Jacob Mathias, 05 August 10, 03:19

The game, designed by digital marketing agency Elvis, extends the brand's current advertising campaign and pits online users against daily motorists, who have become "zombified" by the commuter traffic ... of liberating travellers from the drudgery of mind-numbing car journeys." Annerie Hughes, head of marketing ...

Book flights on the go with Cathay Pacific iPad app

By Jacob Mathias, 27 July 10, 04:23

. James Ginns, Cathay Pacific general manager of marketing, said: "We are pleased to be one ... is launched in the Hong Kong market." Cathay offers flights from UK airports London Heathrow, Newcastle ...

iCrossing founder integrates SEO and social media for PR platform

By Jacob Mathias, 22 July 10, 01:59

Search engine marketing firm Zog Media, founded by iCrossing's Jeff Herzog, and social PR company ... PitchEngine's services. Herzog, chief executive of Zog Media and founder of search engine marketing ... to augment their online reach beyond traditional search marketing strategies." iCrossing was sold ...

Nickelodeon UK brings out SpongeBob app

By Jacob Mathias, 13 July 10, 02:25

apps to market. Roy Edmonds, Nickelodeon's digital director, said: "This is a great opportunity ...

Talk Talk hires Project Canvas architect Chakkara as head of online

By Mark Banham, 02 July 10, 03:11

in the development of the iPlayer and Project Canvas. Prior to the BBC he was marketing director at NDS ...

The iPad bandwagon rolls into town

By Ben Bold, 28 May 10, 09:30

Accordingly, there are myriad brands making their iPad apps available today, including Sky, the FT and Marvel Comics. Unsurprisingly, and in keeping with hopes that the iPad can turn around the fortunes of the media industry, many of the apps entering the market are from publishers. Marvel Comics has tapped ...

Special Report: Affiliate Marketing - Battle of the brands

By Kim Benjamin, 13 May 10, 12:00

Mobile phone operators such as Vodafone and Orange now rely on affiliate marketing to convert ... surprise then that brands in this sector are among the UK's biggest-spending affiliate marketers, relying ... in the market for a new mobile phone are price-savvy and internet-literate, meaning they will look around for the best deal. Through affiliate marketing, mobile phone operators can tap into a series of websites ...

Masterclass: Personalised ads

By David Tiltman, 13 May 10, 12:00

with having their web usage tracked. So how should marketers approach behavioural targeting? And how can ... advertising and retention-focused below-the-line marketing. The company's e-marketing manager, Ian MacDonald ... in the market. Like Gierlinska, he believes the lack of clarity about what targeting is and what marketers can ...