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Nivea signs Euro 96 team mates for skincare push

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:05

In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand and David Seaman. The three players are shown shaving in front of the bathroom mirror, while ...

Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

the car. Toyota is planning to bring its UK marketing into line with its 'Always a Better Way ...

Everything Everywhere and Stagecoach trial mobile contactless fares

By Sarah Shearman, 25 May 12, 11:46

marketing officer of Everything Everywhere, said: "Traditional paper and card tickets of today ...

Aurasma head Martina King departs amid HP turmoil

By Matthew Chapman, 25 May 12, 10:23

, chief marketing officer; Pete Menell, CTO; Andy Kanter,COO; Steve Chamberlain, CFO; and Sushovan ...

Think BR: What brands can learn from start-ups

By Ronnie Crosbie, 25 May 12, 08:00

, market places and creative hubs. Suddenly, we have an explosion of underground creativity that has ... to the masses, however, is that consumers are becoming more demanding and marketers have to respond by staying ahead of the curve. Everyone in the marketing game now has to be more open-minded in order to survive ...

Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks ... Twitter campaign. It is also looking to target emerging markets such as China through its global social ... a global marketing push, by its creative agency Spark44, introducing its new "alive" positioning ...

Evidon and DoubleVerify integrate privacy and ad verification

By Daniel Farey-Jones, 24 May 12, 11:35

. Oren Netzer, CEO of DoubleVerify, said: "Evidon has the dominant market share in the US and EU ...

Facebook 'plotting ad-tracking system'

By Sarah Shearman, 24 May 12, 11:24

of TBG Digital, told Marketing at the time : "No one has worked out the value of a Facebook Page ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand ... For someone five months into a new role, with the task of aligning the marketing of some ... of Microsoft UK's chief marketing officer all the more remarkable is that her role was the result of a global restructure that led to a marketing shake-up and some high-profile departures from the UK business ...

Big Jubilee Lunch project in TV push

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 12:34

The Big Jubilee Lunch is a National Lottery-funded project created by the Cornwall-based social enterprise and supported by MasterCard, EDF Energy, Kingsmill and Asda. It encourages communities to hold ... marketing director at the Eden Project, said: "We re delighted with the way UM and McCann embraced our brief ...