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BMW reviews UK advertising account out of WCRS after 29 years

By Staff, 03 December 09, 01:30

LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing

PR: agencies suffer digital jet lag

By Becky Wilkerson, 28 July 09, 12:00

London - Internet marketing agencies are breaking new ground by using edgy, social media ... year by internet marketing agency Bigmouthmedia, suggests not. It revealed that 79% of those surveyed ... are ill-equipped for the task. However, marketers need to be aware that, while many PR agencies claim ... . Earning space is typically the remit of PR.' Morwenna Angove, sales and marketing director at Alton ...

PR: searching for effective measurement

By Claire Murphy, 28 July 09, 12:00

London - No matter how successful a PR campaign appears to be, marketers still struggle to measure ... of communications - advertising, direct marketing or promotional techniques - are being employed in parallel ... for campaigns that are integrated across a variety of disciplines. However, marketers want to know ... ,' he admits. Millar has also noted marketers and PR managers making greater use of independent ...

Ethical shoppers are torn between food miles and Fair Trade

By Miranda Fitzgerald, 11 November 08, 09:30

is labelled from New Zealand or mange tout from Africa it is easy for them to avoid it. Asda's policy ... the environment, which confuses and upsets them.' An Asda spokesperson said: The products we stock are dependent ...

Fundraiser in chief: US presidential candidate Barack Obama is rolling in campaign money, and TV is reaping the benefits

By Raymond Snoddy, 28 October 08, 08:30

Christine and Knight Rider ? Marketers will wonder whether a sitcom-length political ad is something of a ... no fewer than 1342 television commercials in the Washington DC media market in the first three weeks ... advertising and marketing errors, not least by indulging in negative campaign advertising, despite the current ...

Asda's Rick Bendel says supermarkets must regain trust

By Miranda Fitzgerald, 15 October 08, 04:50

LONDON - Rick Bendel, the executive director of Asda, will tell supermarkets that they must 'get ... by the demise of the trusted bank.' Bendel returned Asda to its price-focused roots earlier this year with ads that use mysupermarket.com to compare its prices with Tesco's. In September Asda stepped up its price war ... basics. At this year's Labour Party Conference, Asda's corporate affairs director Paul Kelly used a ...

Consumers force marketers to drop secrecy

By Gemma Charles, 14 October 08, 08:30

. Marketing director Matthew Pullen says research carried out in the run-up to Bernard Matthews' relaunch ... of International Marketing Partners and a specialist on US companies, firms such as Procter Gamble and Microsoft ... from the UK market in 2004 after concerns were raised about the presence of bromate, a chemical ...

Digital & Direct: Direct choice - Royal Mail

By Mike Spicer, Group managing director, EHS Brann, 14 October 08, 12:00

Its latest piece is the 'Grow Pack', created by Proximity London, which contains information on the services Royal Mail offers to save money and increase efficiency. Supported by TV and online marketing ... . Offering businesses choice and control over marketing materials is a clever move. ...

The Marketing Profile: Lucy Cotterell of Mars

By Gemma Charles, 07 October 08, 08:30

' about her sector's prospects, and that the confectionery market as a whole is growing at 3% year on year ... -home confectionery sector, lagging the market's 2% growth rate, while Galaxy grew by 12% in the year to April. 'We ... the campaign, originally made for the UK, has been adapted for a number of markets including the US ...

COI to form roster of regional agencies

By Gemma Charles, 18 September 08, 12:08

departments with regional marketing requirements. ... The Regional Integrated Agencies framework will include agencies capable of providing five core services: advertising, direct marketing, design/branding, digital and PR. This will allow COI's regional ... power. Currently, the regional marketing teams draw upon existing COI frameworks and a preferred ...