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Evidon and DoubleVerify integrate privacy and ad verification

By Daniel Farey-Jones, 24 May 12, 11:35

. Oren Netzer, CEO of DoubleVerify, said: "Evidon has the dominant market share in the US and EU ...

Most businesses lack effective single customer view, finds survey

By Daniel Farey-Jones, 24 May 12, 10:46

view data system in place, according to Experian Marketing Services. ... The research was conducted in February by Dynamic Markets among companies with more than 250 ... Wilson, managing director, data and analytics at Experian Marketing Services, said: "The benefits of a ... , but our research shows that many marketers are still struggling to make effective use of the data ...

Think BR: Understanding big data

By Matt Barnett, 23 May 12, 08:00

out how their own brands should go to market to beat the named brands. So what should brands ... . MySupermarket offers this in its brand stores. Brands know they re not going to move the market share needle ...

Government focuses on growth in new cross-Whitehall marketing strategy

By Gemma Charles, 22 May 12, 08:30

Speaking at the Agile Government Communications Conference in Westminster on Monday (21 May), Cabinet Office Minister Francis Maude and the executive director for government communications, Jenny Grey, outlined the coalition's new approach. Promoting economic growth will be a priority. Marketing aimed ...

The Economist develops ad network Ideas People

By Daniel Farey-Jones, 18 May 12, 10:15

and online brand-building ads. He said: "We also felt there was a lack of transparency in the market and that context matters a lot for branded content. It's a way for us to capture more marketing dollars." The move ...

CREATIVE STRATEGY: Peugeot dances with the school of cool

By Simon S Kershaw, 17 May 12, 11:15

. According to Peugeot s marketing blurb, the dancer (Marquese Scott, a.k.a. Nonstop of REMOTEKONTROL ... the marketing director couldn't bring himself to say: "Look, it s just cool, OK? People have always loved street ...

RSPCA calls review of £5m DM account

By Sara Kimberley, 03 May 12, 11:00

marketing account. ... The charity is reviewing the business after the demise of the incumbent, Whitewater, which went into administration last month. Whitewater had worked with the RSPCA for nine years after it picked up the account in 2003 from Rapp. The review covers all elements of the direct marketing handled by Whitewater, from ...

King of Shaves takes on Gillette with online subscription offer

By Loulla-Mae Eleftheriou-Smith, 02 May 12, 08:30

they spend tens of millions of pounds on marketing. We re simply investing in a simple way to get the King ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Iris wins Domino's digital and DM task

By Sara Kimberley, 26 April 12, 11:50

Domino's, the pizza company, has appointed Iris to handle its digital and direct marketing account. ... The agency won the business after a competitive pitch that is understood to have been led by Simon Wallis, the company's sales and marketing director, who joined the company in 2010 from the brand's rival Papa John's. The company's investment in direct and digital channels follows a recent statement ...