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Twitter rolls out first wave of UK brand pages

By Sarah Shearman, 02 February 12, 12:00

Asda, Cadbury, Sky and Electronic Arts are among the first 20 UK companies to set up brand pages ... The UK pages went live on Twitter yesterday evening (1 February). Companies can now post a branded banner and a permanent tweet containing media or a promotion, at the top of pages. Asda has posted a ... on Twitter. Marketing first revealed in April last year that Twitter was looking to launch pages which ...

Warehouse launches campaign to boost fashion credentials

By Sarah Shearman, 25 January 12, 12:30

Warehouse, the women's fashion brand, is rolling out its first major marketing campaign in years ... The Aurora-owned fashion retailer has appointed creative agency ODD to create a year-long integrated marketing campaign, repositioning it as a shop for "lifestyle moments". The campaign, which ... who may not have considered it before. The campaign comes ahead of the brand's new marketing ...

Christmas shoppers drawn to 'theatre' of high street, claims report

By Nicola Clark, 22 December 11, 10:30

marketing agency Live and Breathe suggests that lavish Christmas windows are putting the theatre back ...

Cheryl Cole launches debut shoe collection

By Nicola Clark, 07 December 11, 11:57

The new range will be supported by TV advertising, PR and online video marketing, which includes interviews with Cheryl Cole, featuring her style and beauty tips. The shoes are expected to be available ... on the marketing muscle of rival brands such as the hugely successful ASOS. ...

Clarks targets younger men

By Nicola Clark, 03 November 11, 09:20

Clarks has identified 30- to 45-year-old men as an important and largely untapped target market ... the 1950s. Stephen Hooper, men's marketing manager at the shoe brand, said the key is getting ... store." The brand is undertaking a PR and digital led marketing drive to promote the products ...

Sainsbury's drops 'try something new today' strapline

By Matthew Chapman, 15 September 11, 12:01

and Asda in terms of price and is setting out to prove this with a Brand Match initiative it is running in Northern Ireland. Harrison-Church explained: "We believe we are the same price as Tesco and Asda ... in its ability to match Tesco and Asda prices, it has not yet committed to rolling out the Brand Match ...

HMV poaches Asda's Hodgkinson as sales drop again

By Matthew Chapman, 09 September 11, 11:10

HMV has poached Asda digital chief Mark Hodgkinson for the role of marketing and e ... Hodgkinson spent two and a half years as digital and financial services director at Asda, where he oversaw Asda.com, Asda Direct and Asda Financial Services. His other high-profile roles have included ... former HMV marketing director Graham Sim, who left the company for Penguin, and incumbent e ...

Comparethemarket in meerkat toys giveaway

By Sarah Shearman, 01 July 11, 09:45

backed by a "significant" marketing investment, with the launch of an integrated advertising campaign ... worked on the Comparethemarket site development for the rewards scheme. Mark Vile, marketing director ...

The 2011 Marketing Society Awards for Excellence in pictures

10 June 11, 08:00

The cream of the marketing industry gathered at the Hilton Hotel on Park Lane in London

Nxt Gen 2011

By Nicola Clark, 27 May 11, 11:00

of marketers. ... Click on the name below to see a profile of each featured marketer Lorna Brown, John Lewis Linda Chang Forever 21 Eva Chanter, LoveFilm Vanessa Coelho Yahoo! Kate Rydings, Unilever Matt Jones, Research In Motion (BlackBerry) Jemma Mackenzie ...