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Everything Everywhere and Stagecoach trial mobile contactless fares

By Sarah Shearman, 25 May 12, 11:46

marketing officer of Everything Everywhere, said: "Traditional paper and card tickets of today ...

Google's Schmidt says he 'disagrees' with EU competition concerns

By Sarah Shearman, 24 May 12, 11:35

Schmidt was sent a letter by the European Commission on Monday that gave Google a "matter of weeks" to come up with remedies to concerns from rivals over its dominance of the search market. Speaking yesterday at Google's Big Tent conference in Hertfordshire, Schmidt is reported to have said: "We ...

Facebook 'plotting ad-tracking system'

By Sarah Shearman, 24 May 12, 11:24

of TBG Digital, told Marketing at the time : "No one has worked out the value of a Facebook Page ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

By Daniel Farey-Jones, 23 May 12, 08:30

Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media ... The Marketing Society's current Marketer of the Year had just shared the stage with James Murphy ... in my presentation we ve had a lot to do. "John Lewis doesn t have a long history in marketing and so ... could tell us about Apple's rumoured assault on the TV set market given John Lewis high-end electronics ...

Microsoft prepares MSN UK 'Best of now' campaign

By Sarah Shearman, 22 May 12, 08:30

, told Marketing the revamped positioning is intended to promote the portal s proposition of moulding ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

By Noelle McElhatton, 21 May 12, 10:36

As marketing director of Virgin Media, Nigel Gilbert has one of the biggest budgets in the UK ... Marketing: In the light of General Motors reassessing its advertising on Facebook, is the social ... organisation with a great deal more potential. Marketing: Virgin Media is present on Facebook... I d ... that because we can carry those sites on our open platforms. You re a mass market brand and it s hard ...

GM's Facebook strategy labelled 'shortsighted'

By Sarah Shearman, 16 May 12, 11:48

Speaking to Marketing following news that the car manufacturer was "reassessing" its $10m Facebook media spend, Mansell said: "No-one has worked out the value of a Facebook Page and it is up to Facebook and ourselves to work this out." "But it is short-sighted to say you will pull spend because we ...

BT enlists Tom Jones to perform free Olympics gig

By Sarah Shearman, 15 May 12, 02:35

Marketing first revealed in February that BT was to sponsor a series of live music and sports ... Games opening and closing ceremonies. Speaking to Marketing at a press conference at the BT Tower today, David James, marketing director of BT consumer, said that with so much activity around ...

Bing steps up challenge to Google with new 'social search' feature

By Sarah Shearman, 11 May 12, 11:51

Bing in the UK, with an 88.9% market share of searches conducted, compared to Bing s 4%, according to comScore data for March 2012. Bing has a bigger market share in the US, at 14.5% market share, while ...

Ford launches pan-European 'social influencer' campaign

By Sarah Shearman, 10 May 12, 10:19

Ford is using PeerPerks, PeerIndex's social media influence marketing platform, to indentify 1 ... European markets. The move marks the first time that Ford has used the marketing platform. Ford ... . Usha Raghavachari, senior marketing communications manager, Ford of Europe, said that using a social ...