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Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

The brand invested in its first major European marketing campaign last month, writes Kim Benjamin. ... launched its first major European marketing push last month, which included a TV and digital marketing ... 's intention to take on the European market. So what should it do to ensure it is a success on this side of the pond? We asked former Puma and Nike EMEA sports marketing manager Tim Wood, now managing director ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

markets, it s also utilising technology the internet and social media - to very good effect. "The ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

Recession or no recession, the industry's most powerful marketers never sit still. But what ... powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone powerful in marketing? Every year, Marketing revisits this question as our journalists compile, research ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

Marketing unveils the definitive guide to the UK's most powerful marketers. ... Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu inspired the marketing community last October with his strategy urging a more magic, less logic approach ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

and AKQA founder Ajaz Ahmed about how marketers can drive the innovation agenda in the digital age. ... to green. Having just got off a plane, the most sedentary of times for global marketers, this lack of movement is unavoidable, even for a marketer from Nike, the brand which famously never stands still ... to give marketers and entrepreneurs the mindset and tools to create a better future, Velocity is the first ...

Trinity Leeds kicks off online hype ahead of 2013 opening

By Matthew Chapman, 10 May 12, 08:44

. The campaign will run until 18 May. Paul Smith, development marketing manager at Trinity Leeds, said: ""We ...

Nike marketing boss attacks 'old' approach to social-media

By Nicola Clark, 09 May 12, 08:30

A leading global marketer at Nike has urged brands to stop trying to force "old metrics on to new

Sector Insight: Childrenswear

By Jane Bainbridge, 02 May 12, 08:00

began at Bejam, moving onto the Argyll Group and in 1987 he was marketing director for Asda. He is a ... ://offlineHBPL.hbpl.co.uk/news/OKM/richedit/seanmcginty.jpg" alt="" width="120" height="140" /> McGinty was promoted to the top marketer slot for the George ... to School and Easter 5 or less campaigns. He has also worked for Wal-Mart international as global marketing ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Sports organisations must prepare for post-Olympic sponsorship, says LTA boss

By Kate Lloyd, 28 April 12, 09:41

sponsors will stay with the sports market and lots of people also think that the industry will dry up ... post 2012" and "opportunities that come out of the back of it". He said that this included marketing ...