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NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

of the latter sport in the UK. Nonetheless, the NBA views the UK as a key market to grow the brand. In March ... - this time for Olympic gold - a major marketing push is under way, as its bosses aim to shake off its niche-sport image. Marketing spoke to Darrell McLennan Fordyce (right), senior director, marketing communications ...

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

with consumers through their passion for music has long been a sweet spot for marketers, with the medium enabling ... marketing involved. '(Brands have) become a lot more focused on creating a rich experience across ... with musicians,' says Selena Sykes, the Lynx marketing manager who led the campaign. 'Bringing both worlds ...

Brand Manager of the Week: Malcolm Parkinson

23 May 12, 12:00

marketing? Working out what the consumer wants, then giving it to them. What would you be if you weren't a brand manager? Pilot. What advice would you give someone starting their marketing ... 's lives at many levels. What is your favourite ever marketing campaign? Nescafe's 'Love affair ...