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Heathrow creates 'royal runway' for Diamond Jubilee

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:25

will be collected from consumers to be sent to the Queen. The activity comes amid a Heathrow marketing campaign ...

Lufthansa introduces Berlin routes

By Loulla-Mae Eleftheriou-Smith, 24 May 12, 11:50

Lufthansa has created a digital and direct marketing campaign to promote its newest route ... , Birmingham, student marketing initiatives across the two universities campuses and social media activity ... marketing activity outlining the values and benefits of Lufthansa as an airline carrier, while pegging Berlin as an "unexpected destination". Dirk Schreier, marketing and pricing manager, Lufthansa UK ...

Helen Edwards: Why borderline decisions can make or break a brand

By Helen Edwards, PPA Business columnist of the year, 23 May 12, 08:30

for brand marketers. ... most marketers would probably wish, especially in commoditised markets, or where the stakes are high ... in marketing, an MBA from London Business School and is a partner at Passionbrand. Follow her on Twitter ...

BA names Hamish McVey as head of brands

By Loulla-Mae Eleftheriou-Smith, 22 May 12, 09:21

of brands and marketing at the airline, after playing an integral role leading the 'To Fly. To Serve ... across the airline's global markets. He will lead the strategy and delivery for the overall British ... , responsible for developing the airline's long-haul business. Abigail Comber, head of brands and marketing ...