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BELOW-THE-LINE: BRIEFS

14 December 95, 12:00

Tektronics has appointed Newbury-based direct marketing and database specialists Intermail, to handle responses and fulfilment on their pan- European direct marketing campaign. Askeys bolsters trade Askeys, manufacturer of ice-cream complements, has appointed SHS Sales & Marketing to handle its range ...

THIS WEEK: Land Rover tops direct winners

08 December 95, 12:00

Land Rover s decision to use only direct marketing for the key launch of the first all-new Range ... Land Rover s decision to use only direct marketing for the key launch of the first all-new Range ... s Direct Marketing Association/Royal Mail awards. The campaign targeted 12,000 of the UK s richest ... marketing by Land Rover and Tesco, which announced last month that it was diverting even more of its ...

THIS WEEK: Euro MPs move closer to block on cold calling

By DAVID TEATHER, 23 November 95, 12:00

The direct-marketing industry suffered the worst possible result in Europe this week, as Euro MPs ... The direct-marketing industry suffered the worst possible result in Europe this week, as Euro MPs voted for a ban on cold calling into the Distance Selling Directive late on Tuesday night ... within 15 days. A spokeswoman for the Direct Marketing Association said that the organisation ...

BELOW-THE-LINE: ‘Soft booze’ focuses spend below-the-line

By HARRIET MARSH, 23 November 95, 12:00

Alcoholic hard soft drinks are the success story of 1995 - yet the battle for market share ... Alcoholic hard soft drinks are the success story of 1995 - yet the battle for market share ... -line techniques. Bass Hooper s Hooch was the first alcoholic lemonade into the market in June, closely ... around pounds 100m. The rapid growth of the market is illustrated by an omnibus survey ...

MARKETING FOCUS: Divided they stand

11 January 95, 12:00

, the marriage between agency and client is as unhappy as ever. Research from the annual Marketing Forum ... their tenth year together. John Hawkes, vice president chief marketing officer for McDonald s, says ... to be too arrogant. As the direct marketing and sales promotion industries take a larger slice ...

THIS WEEK: Below-the-line trend continues

11 January 95, 12:00

The past year has seen a continued shift of marketing spend below-the- line, according to new ... The past year has seen a continued shift of marketing spend below-the- line, according to new research from the Marketing Forum. The research, among more than 250 delegates on board the Canberra ... into the increased use of database marketing. Some 65% of delegates already have dedicated marketing databases ...

BELOW-THE-LINE: Political parties vie for direct approach

By CONOR DIGNAM, 11 January 95, 12:00

Central Office by the initiative that it is now looking for other direct marketing schemes that can ... marketing campaign and signalled its determination to look at new methods and ideas for reaching its supporters. For political parties, the attraction of direct marketing is that it allows them to make ...